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"Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one."

Herbert Bayard Swope, American Editor

People, Blood, Eye, First

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"Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one."

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"Clinton... believes that the Washington Press Corps is so out of touch that it is absolutely inconceivable that reporters would understand the issues that people are really dealing with in their lives."

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Explore more quotes by Herbert Bayard Swope

"The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not."

"I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody."

"The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair."

"Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one."

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