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"Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that."
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"The enlightened ruler is heedful, and the good general full of caution."

"A hunter who is going to shoot an antelope does not waste his bullets on the dog."

"When a team is in possession of the ball, but cannot advance its agenda any further, they have to 'drop back and punt.' Doing this requires that they step back to regroup, reassess, and reorganize their strategy in pursuit of winning the game. When you are faced with change and apply this regrouping process, you are better equipped to make decisions for your next steps. Rather than settling back into old habits and doing what you've always done, create something fresh, new, and awesome."

"To catch any fish, give it what it eats."

"Small bait cast properly can catch big fish."

"Bait, no matter how big, is useless if fish don't want it."
Explore more quotes by Robert Jordan


"Heroes in the stories never had to sleep in haystacks, or under hedges. But it was not easy to pretend, anymore, that he was a hero in a story."


"Execution is everything. Even if you start a business with the wrong idea or too many competitors, you can out-execute all the better ideas in the right market."


"Times are not what they were, and we cannot be, either. If you sit and wish for what you want, you may not see it this side of the grave."


"It's not evil, Rand. I know something evil when I smell it. This isn't evil, it's just incredibly stupid."


"Taren Ferry folk had a reputation for slyness and trickery. If you shook hands with a Taren Ferry man, people said, you counted your fingers afterwards."


"Always leave a way out, unless you really want to find out how hard a man can fight when he's nothing to lose."
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