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"So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new."
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Explore more quotes by Trip Hawkins


"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."


"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands."


"I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation."


"From day one our next generation system will run all our exsisting software - so that gives us a head start."


"But we also think that we've got more quite alot more support than any new format has ever had."


"With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into."
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