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Jermaine Dupri is an American music producer, rapper, and songwriter known for his contributions to hip-hop and R&B. He has worked with major artists such as Mariah Carey and Usher, producing numerous hits. Dupri's influence in the music industry extends to his role as a founder of the record label So So Def Recordings, making him a significant figure in contemporary music.
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"I go to clubs and if I notice the DJs are playing the records faster, then I'll push the beats a little on the next record I make. A lot of people don't know how to watch out for things like that."

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"So So Def has been one of the most successful and consistent labels in the game in the last 10 years."

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"If you don't know by now, you're never going to know."

Now,
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"We're just welcoming people to our city."

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"When I came out rapping on my record, a lot of people said, Oh, you just want to be like Puff."

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"My father was a promoter of Fresh Fest, and they needed an opening act. He got me a slot as a dancer. We tried it out the first time in Atlanta and the crowd went crazy. I was the opening clown."

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"I wanted to feel like an artist for once in my life. I wanted to use other producers for respect, to let them know that I listen to other people's music and that I'm just not out here on my own page."

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"I'm one of those guys a lot of people watch, imitate, and then make it seem like they were the ones who did it first."

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"I'd go dance at talent shows, and because I was young I had the upper hand on a lot of other crews. People thought it was cute. I used that to my advantage."

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"All the records I've made have pretty much been big club turntable records. You need to feel the rhythm."

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"They keep the song as street as it needs to be. It's got a good catchy hook where it can do what it needs to do on the radio, but they keep the song street where it will keep credibility in the hood."

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"We haven't had a slew of artists, but the artists we do come out with have always had the same momentum."

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"People know me, and want to know me, as a baller more than anything else."

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"People always ask me how long somebody can last as long as I've been lasting and continue to keep doing it, so I figured that people didn't really know how to do that."

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"Because I was in Atlanta, people didn't realize I'm one of the real forefathers in the game."

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