Jermaine Dupri is an American music producer, rapper, and songwriter known for his contributions to hip-hop and R&B. He has worked with major artists such as Mariah Carey and Usher, producing numerous hits. Dupri's influence in the music industry extends to his role as a founder of the record label So So Def Recordings, making him a significant figure in contemporary music.

"I go to clubs and if I notice the DJs are playing the records faster, then I'll push the beats a little on the next record I make. A lot of people don't know how to watch out for things like that."


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"So So Def has been one of the most successful and consistent labels in the game in the last 10 years."



"All the records I've made have pretty much been big club turntable records. You need to feel the rhythm."



"They keep the song as street as it needs to be. It's got a good catchy hook where it can do what it needs to do on the radio, but they keep the song street where it will keep credibility in the hood."



"People always ask me how long somebody can last as long as I've been lasting and continue to keep doing it, so I figured that people didn't really know how to do that."


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"Because I was in Atlanta, people didn't realize I'm one of the real forefathers in the game."

