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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
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"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"The idea of Tesla is to accelerate sustainable energy, to really make a difference."
"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."
"Regarding quality, the following rule is very important: do each activity right at the first time with the aim of saving money and time. Regardless of the process under consideration, the activities that were carried out badly may cause repetitions with considerable additional costs."
"My business is to teach my aspirations to confirm themselves to fact, not to try and make facts harmonize with my aspirations."
"I only have one plan, to give it my all ... I AM AN ENTREPRENEUR."
Explore more quotes by Steve Jobs
"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."
"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."
"I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best."
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