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"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."
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"Courteous treatment will make a customer a walking advertisement."

"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."

"If they don't want to pay for it, they can stop drinking it."

"What you can't buy is the loyalty that comes through our dedicated crewmembers."

"But paying is part of the game of life: it is the joy of buying that we crave."

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

"That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers."

"If I traveled to the end of the rainbow as Dame Fortune did intend, Murphy would be there to tell me the pot's at the other end."

"Pager companies are very much looking to provide new services to help them regain some of their customer base."
Explore more quotes by Scott Cook


"Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision."


"Technology is similarly just a catalyst at times for fundamental forces already present."


"A whole generation of Americans will retire in poverty instead of prosperity, because they simply are not preparing for retirement now."


"Fifty years ago wealth was stored and transmitted physically through gold bars, stock certificates, bank notes, and coins."


"Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking."


"QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me."


"The current institutionally provided retirement plans will not cover people's needs upon retirement."
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