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"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."
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"As far as the customer is concerned, the interface is the product."

"The first step in exceeding your customer's expectations is to know those expectations."

"If they don't want to pay for it, they can stop drinking it."

"Courteous treatment will make a customer a walking advertisement."

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."

"Pager companies are very much looking to provide new services to help them regain some of their customer base."

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"
Explore more quotes by Tony Hsieh


"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."


"A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly."


"For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast."


"I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine."


"Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees."


"For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments."


"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."
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