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"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."
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"But paying is part of the game of life: it is the joy of buying that we crave."

"Innovation comes from the producer - not from the customer."

"The first step in exceeding your customer's expectations is to know those expectations."

"Courteous treatment will make a customer a walking advertisement."

"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."

"The well-satisfied customer will bring the repeat sale that counts."

"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

"An artist is forced by others to paint out of his own free will."
Explore more quotes by Tony Hsieh

"I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine."

"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."

"For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast."

"A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly."

"For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments."

"Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees."

"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."
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