"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People, Day, Grammar, Language

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"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

Exlpore more People quotes

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

Samuel Johnson, English Author

People, Superiority

"Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful when you start with your heart."

Susan C. Young, American Author

People, Love, Happiness, Truth, Power

"People will not remember what you did for living,they will remember how you touched them with kindness and loving."

Debasish Mridha, American Author

People, Kindness, Remember, Touch

"He makes people pleased with him by making them first pleased with themselves."

Lord Chesterfield, British Statesman

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"People are always good company when they are doing what they really enjoy."

Samuel Butler, British Poet

People, Company

"No good opera plot can be sensible, for people do not sing when they are feeling sensible."

W. H. Auden, English Poet

People, Feeling, Opera

"With most people disbelief in a thing is founded on a blind belief in some other thing."

Georg C. Lichtenberg, German Physicist

People, Belief, Blind

"There are three categories of people exist in the world; "the wanters", "the wishers" and "the makers."

Israelmore Ayivor, Ghanaian Author

People, Wants, Dreams, Action

"Prune - prune businesses, products, activities, people. Do it annually."

Donald Rumsfeld, American Politician

People,

"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."

H. G. Wells, English Author

People, Trouble

Explore more quotes by David Ogilvy

"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power, Selling

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."

Life, Experience, Theory

"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People, Day, Grammar, Language

"Don't bunt. Aim out of the ball park. Aim for the company of immortals."

Aspiration, Company

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

Life, Advertising

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

Advertising, Television, Today

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

People, Old

"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

Will,

"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."

People, Now, Personality, Want

"The more informative your advertising, the more persuasive it will be."

Advertising, Will