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"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
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Exlpore more People quotes
"Most people never run far enough on their first wind to find out they've got a second."
"Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."
"Young people have a marvelous faculty of either dying or adapting themselves to circumstances."
"Many people feel their outer self isn't the whole self."
"If you have carefully examined hundred people you met in your life journey, it means that you have read hundred different books! Every person you know is a book; world is full of walking books; some are boring, some are marvellous, some are weak, some are powerful, but they are all useful because they all carry different experiences of different paths!"
"If you ask a hundred people, they all give you different answers."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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