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"Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory."
Standard
Customized
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"It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used."
Care
"Understand both yourself and your enemy, and you shall always emerge victorious."
Strategy
"When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home."
Strategy
"The art of war is the art of deception."
Strategy
"Every battle is won before it is fought."
Strategy
"Attack him where he is unprepared, appear where you are not expected."
Strategy
"The principle on which to manage an army is to set up one standard of courage which all must reach."
Leadership
"Hold out baits to entice the enemy. Feign disorder, and crush him."
Strategy
"The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger."
Ethics
"Victory usually goes to the army who has better trained officers and men."
Success
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"The people who are absent are the ideal; those who are present seem to be quite commonplace."
Author Name
Personal Development
"People can have many different kinds of pleasure. The real one is that for which they will forsake the others."
Author Name
Personal Development
"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."
Author Name
Personal Development
"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
Author Name
Personal Development
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
Author Name
Personal Development
"Other people's beliefs may be myths, but not mine."
Author Name
Personal Development
"There are bad people who would be less dangerous if they were quite devoid of goodness."
Author Name
Personal Development
"Whatever good things people say of us, they tell us nothing new."
Author Name
Personal Development
"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."
Author Name
Personal Development
"We don't get to know people when they come to us; we must go to them to find out what they are like."
Author Name
Personal Development
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