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"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
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"Hungary is very similar to Bulgaria. I know they're different countries."
"Nitrogen fertilizer is used on all crops produced in this country, but it is a key plant nutrient to produce corn a critical crop to Illinois farmers."
"There's no bigger task than protecting the homeland of our country."
"Do we want in this nation to lose the backbone of manufacturing in this country? Do we want to be a nation that doesn't want to manufacture anything?"
"We operate under a jury system in this country, and as much as we complain about it, we have to admit that we know of no better system, except possibly flipping a coin."
"I'd come back after having served as ambassador to New Zealand and found that I had real concerns about the direction in which this country was headed."
"I was born in 1940 in Minnesota and grew up in the country... dirt roads, swamps, lakes, woods."
"In the wake of Hurricanes Katrina and Rita, our nation has been put under considerable fiscal pressure."
"If more politicians in this country were thinking about the next generation instead of the next election, it might be better for the United States and the world."
"New Zealand is not a small country but a large village."
Explore more quotes by David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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