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"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate."
Standard
Customized
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"It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used."
Care

"Understand both yourself and your enemy, and you shall always emerge victorious."
Strategy

"When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home."
Strategy

"The art of war is the art of deception."
Strategy

"Attack him where he is unprepared, appear where you are not expected."
Strategy

"The principle on which to manage an army is to set up one standard of courage which all must reach."
Leadership

"The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger."
Ethics

"Victory usually goes to the army who has better trained officers and men."
Success

"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate."
Mindset

"Danger has a bracing effect."
Adventure
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"So give up negative thinking and realize your potential."
Author Name
Personal Development

"What we think, we act."
Author Name
Personal Development

"How you receive and respond to moments determines the quality of your life."
Author Name
Personal Development

"The word 'believe' is an important factor in you securing your success."
Author Name
Personal Development

"You have two voices, one that only you hear, and another that you speak out loud with, so others hear you. Regardless of what you actually say with your mouth, what matters is what your inner voice says, for this is the one you listen to the most."
Author Name
Personal Development

"Positives can always be found in anything that is faced as long as the correct attitude can be maintained."
Author Name
Personal Development

"An attitude is more important that circumstances. More powerful than the past, education, finances, successes, failures, or opinions. Attitude can make or break any situation. So when you face a problem remember that your problem is not your problem. Your real problem is your attitude toward your problem. Because your attitude reveals the real you, it determines your successes and failures in every undertaking."
Author Name
Personal Development

"What we dwell on much with our mind sinks into our heart and shapes our life."
Author Name
Personal Development

"Stop comparing yourself with others. If they are good at something, you too are good at something else. Self-confidence is not measured by your own capabilities versus that of others, but by your own needs."
Author Name
Personal Development

"Nowadays I just don't care; I've taken the Frank Zappa stance. I am who I am! Some love me, some loathe me, some respect me and some despise me. But after all that's been, I still love the insane! As they're exciting, dangerous and highly explosive! For me mad dogs are gentlemen."
Author Name
Personal Development
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