"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate."

Mindset, Engagement, Strategy, Observation, Perception

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"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate."

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Explore more quotes by Sun Tzu

"Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat."

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"You can be sure of succeeding in your attacks if you only attack places which are undefended."

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"Rewards for good service should not be deferred a single day."

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"Supreme excellence consists in breaking the enemy's resistance without fighting."

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"Know your enemy and know yourself and you can fight a hundred battles without disaster."

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"If soldiers are punished before they have grown attached to you, they will not prove submissive;and, unless submissive, then will be practically useless. If, when the soldiers have become attachedto you, punishments are not enforced, they will still be unless."

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"He who is prudent and lies in wait for an enemy who is not, will be victorious."

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"If you do not take opportunity to advance and reward the deserving, your subordinates will not carry out your commands, and disaster will ensue."

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"The rising of birds in their flight is the sign of an ambuscade. Startled beasts indicate that a sudden attack is coming."

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"All war is deception."

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