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"So we believed that strategic alliances and partnerships were critical, and we did that for five years."
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"Stay in the center, and you will be ready to move in any direction."

"Everyone must look out for himself, and the best time is had by those who're best able to decieve themselves."

"Avoiding setting too strong rules is the best way not to have problems with your own rules."

"From within the mind we look out and envision, contemplating and interpreting each new challenge and the action we will take."

"The thing about negotiations, not to mention the manipulation, is you can't go too far in any direction. Refusing once is good, twice is usually okay but a third is risky. You never know when the third person will stop playing and you end up with nothing."

"Let us retreat when we can, not when we must. Lord Chatham."
Explore more quotes by Steve Case


"The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate."


"And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth."


"And I'd say one of the great lessons I've learned over the past couple of decades, from a management perspective, is that really when you come down to it, it really is all about people and all about leadership."


"My father and his brothers were all lawyers, so I think that the expectation was probably for me to grow up to be an attorney, but it never really fascinated me that much. I was more interested in building things."


"If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point."


"I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line."


"It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team."


"I enjoyed high school and college, and I think I learned a lot, but that was not really my focus. My focus was on trying to figure out what businesses to start."


"Because I do think - not just in building AOL - but just the world in which we live is a very confusing, rapidly changing world where technology has accelerated."
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