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Jef I. Richards

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

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Akiroq Brost

"I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if there is anything to be got by it."

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Akiroq Brost

"Envy, bleating 'I'm as good as you', is the hotbed of Fascism."

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Akiroq Brost

"A man in loss is not a man to trust."

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Akiroq Brost

"The mind can assert anything and pretend it has proved it. My beliefs I test on my body, on my intuitional consciousness, and when I get a response there, then I accept."

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Akiroq Brost

"If you would wish another to keep your secret first keep it yourself."

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Akiroq Brost

"They had to be untrustworthy enough to buy a minor alcohol but trustworthy enough to not walk away with my money."

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Akiroq Brost

"Surrender everything to God."

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Akiroq Brost

"I'd heard you were dead."I heard you wear a red lace corset, I said matter-of-factly. "But I don't believe every bit of nonsense that gets rumored about."

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Akiroq Brost

"Trust thyself only and another shall not betray thee."

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Akiroq Brost

"What harm does lying cause? One loses people's trust. And once one loses trust, he becomes worthless."

Explore more quotes by Jef I. Richards

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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."
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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."
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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."
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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
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