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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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Exlpore more Trust quotes
"Now the first step has to be taken, the step towards democracy. This step is full of risks, and requires trust on all sides. We don't know where it will lead. But if we just stand still, we will have no chance of escaping the violence."
"The Social Security trust fund is in pretty good shape today and we should not embark upon risky, dangerous schemes which will, in fact, undermine Social Security, such as privatization."
"You can't trust anyone you have to pay, and really, they can't trust you."
"Nothing is more despicable than respect based on fear."
"Here beyond men's judgments all covenants were brittle."
"A global democracy works only when countries trust one another."
Explore more quotes by Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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