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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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Explore more quotes by Jef I. Richards

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
Exlpore more Trust quotes

"Trust your imagination, dreams, and hopes. Just never forget to take actions to justify your trust."

"Never be silent with persons you love and distrust," Mr. Carpenter had said once. "Silence betrays."

"It is always a difficult issue for each of us to trust one another yet we expect to be trusted by others."

"Only God is our reliable help and protection."

"I've yet to find another soul who believes in me with the same fervency as my mother."

"I know you'll do what's best for Annabeth.""How can you be sure?""Because she'd do the same for you."
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