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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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"Envy, bleating 'I'm as good as you', is the hotbed of Fascism."

"The mind can assert anything and pretend it has proved it. My beliefs I test on my body, on my intuitional consciousness, and when I get a response there, then I accept."

"If you would wish another to keep your secret first keep it yourself."

"They had to be untrustworthy enough to buy a minor alcohol but trustworthy enough to not walk away with my money."

"I'd heard you were dead."I heard you wear a red lace corset, I said matter-of-factly. "But I don't believe every bit of nonsense that gets rumored about."

"Trust thyself only and another shall not betray thee."

"What harm does lying cause? One loses people's trust. And once one loses trust, he becomes worthless."
Explore more quotes by Jef I. Richards

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
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