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"Leaders grasp nettles."
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"A servant leader can always come down to the level of the one he is serving."
"I often ask myself, 'Who would Jesus vote for?' Then I start to think that he wouldn't vote at all; however, it would not be out of apathy or disinterest, but out of perfection and light. As a miracle worker, I think he would, by the power of God's teachings, the perseverance and the truth, influence in a modern sense whoever is put into office how to best serve his fellow men. One, like his skeptics, may find that impractical. But there is a message in that no man in power can slow the momentum of the will of God, and the miracles of his teachings will be forever victorious."
"If you see your country going through economic problems, the best thing to do is to come up with a strategy, plan and vision of how to affect the economy of the nation, rather than simply fixing your own individual economic problem."
"Great changes in our society are always inspired and set in motion by one person. Be that person today."
"Thousands of pastors, Sunday school teachers, and Christian workers are powerless because they do not make the Word the source of their preaching or teaching."
"Bridges take people across rivers. Leaders take people across ignorance. With a leader, the destination of a journey is sure."
"I hope to stand firm enough to not go backward, and yet not go forward fast enough to wreck the country's cause."
"It is past time for Republican leadership to answer for record deficits and reckless spending, both in Iraq and in the U.S. It's time for a plan to bring our troops home."
"I have a different vision of leadership. A leadership is someone who brings people together."
"I think Mr. Clarke had a tendency to interfere too much with the activities of the CIA, and our leadership at the senior level let him interfere too much. So criticism from him I kind of wear as a badge of honor."
Explore more quotes by David Ogilvy
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
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