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"Leaders grasp nettles."
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Exlpore more Leadership quotes
"Leave no authority existing not responsible to the people."
"A good leader can engage in a debate frankly and thoroughly, knowing that at the end he and the other side must be closer, and thus emerge stronger. You don't have that idea when you are arrogant, superficial, and uninformed."
"Lead from the front - but don t leave your base behind."
"If you understand hallucination and illusion, you don't blindly follow any leader. You must know if the person is sane or insane, over the abyss."
"When the qualities that now confer leadership have become universal, there will no longer be leaders and followers, and democracy will have been realized at last."
"Leadership is, among other things, the ability to inflict pain and get away with it - short-term pain for long-term gain."
"For America's economic future to remain prosperous, we must encourage pro-growth policies so that we continue to be the leader in innovation and entrepreneurship."
"When the people fear the government, there is tyranny. When the government fears the people, there is liberty."
"A wise and frugal Government, which shall retrain men from injuring one another, shall leave them otherwise free to regulate their own pursuits of industry and improvement, and shall not take from the mouth of labor the bread it has earned."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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