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Robert Jordan

"Do you know how to unite people behind you, Child Carridin? The quickest way? No? Loose a lion - a rabid lion - in the streets. And when panic grips the people, once it has turned their bowels to water, calmly tell them you will deal with it. Then you kill it, and order them to hang the carcass up where everyone can see. Before they have time to think, you give another order, and it will be obeyed. And if you continue to give orders, they will continue to obey, for you will be the one who saved them, and who better to lead?"

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"Do you know how to unite people behind you, Child Carridin? The quickest way? No? Loose a lion - a rabid lion - in the streets. And when panic grips the people, once it has turned their bowels to water, calmly tell them you will deal with it. Then you kill it, and order them to hang the carcass up where everyone can see. Before they have time to think, you give another order, and it will be obeyed. And if you continue to give orders, they will continue to obey, for you will be the one who saved them, and who better to lead?"

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"The enlightened ruler is heedful, and the good general full of caution."

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"Plan strategically and strike it once to win. You can achieve maximum dues with minimum dice if only you are willing to clearly calculate and throw your efforts with optimism!"

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"Learn to leverage the Law of Cause and Effect to your advantage in positive ways!"

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"A hunter who is going to shoot an antelope does not waste his bullets on the dog."

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"When a team is in possession of the ball, but cannot advance its agenda any further, they have to 'drop back and punt.' Doing this requires that they step back to regroup, reassess, and reorganize their strategy in pursuit of winning the game. When you are faced with change and apply this regrouping process, you are better equipped to make decisions for your next steps. Rather than settling back into old habits and doing what you've always done, create something fresh, new, and awesome."

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"To catch any fish, give it what it eats."

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"In war, the key to victory is the ability to surprise one's opponent."

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"Small bait cast properly can catch big fish."

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"Bait, no matter how big, is useless if fish don't want it."

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"What's right isn't what's worked."

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Robert Jordan
"The oak fought the wind and was broken, the willow bent when it must and survived."
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"If your enemy offers you two targets, strike at a third."
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"To believe a thing is not to make it true."
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"A woman's eyes cut deeper than a knife."
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"The old blood is indeed still strong in the Two Rivers."
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"Time to toss the dice."
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"Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that."
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Robert Jordan
"Whether the bear beats the wolf or the wolf beats the bear, the rabbit always loses."
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"Heroes in the stories never had to sleep in haystacks, or under hedges. But it was not easy to pretend, anymore, that he was a hero in a story."
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"Execution is everything. Even if you start a business with the wrong idea or too many competitors, you can out-execute all the better ideas in the right market."
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