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"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
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"Genius might be the ability to say a profound thing in a simple way."
"A genius is a grown-up that did not grow up."
"A popular author is one who writes what the people think. Genius invites them to think something else."
"This was genius at close quarters, and genius had that something above normal in it that was a great strain upon the ordinary mind and feeling. All five were different from each other, yet each had that curious quality of burning intensity, the single-mindedness of purpose that made such a terrifying impression. She did not know whether it were a quality of brain or rather a quality of outlook, of intensity. But each of them, she thought, was in his or her way a passionate idealist."
"Of all the things in the world, I'm particularly amazed at, is the conviction with which the MIND, endorses an Idea, which is phenomenal, as it differentiates the Genius from Mediocre, or not to forget the human stupidity in particular!"
"Genius - to know without having learned; to draw just conclusions from unknown premises; to discern the soul of things."
Explore more quotes by David Ogilvy
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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