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"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
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"What is a genius? A person who demands little to nothing from others, but is often found extremely difficult to have around."
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Personal Development
"I think a lot of psychopaths are just geniuses who drove so fast that they lost control."
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Personal Development
"Ah, Senor Zhang," Leo said, "you know how you're always saying, 'Leo, you are the only true genius among demigods'?""I'm pretty sure I never said that."
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Personal Development
"Genius might be the ability to say a profound thing in a simple way."
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Personal Development
"A genius does what he masters. An ordinary man tries to master what he does."
Author Name
Personal Development
"A genius is a grown-up that did not grow up."
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Personal Development
"Genius - the pursuit of madness."
Author Name
Personal Development
"This was genius at close quarters, and genius had that something above normal in it that was a great strain upon the ordinary mind and feeling. All five were different from each other, yet each had that curious quality of burning intensity, the single-mindedness of purpose that made such a terrifying impression. She did not know whether it were a quality of brain or rather a quality of outlook, of intensity. But each of them, she thought, was in his or her way a passionate idealist."
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Personal Development
"Genius is a promontory jutting out into the infinite."
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Personal Development
"Genius is the capacity for productive reaction against one's training."
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Personal Development
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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
Judgment
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
Genius
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
Advertising
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Business
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
Advertising
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