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"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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"When you are very rational, you may not be able to dream or live in a fairy tale."
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Personal Development
"Fairytales are healthy for the children. As they grow up, the magical thinking wears off, but the fairytale-induced creative brain circuits stay forever."
Author Name
Personal Development
"I mean, public libraries like this one were always short of money, so building even the tiniest of labyrinths had to be beyond their means."
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Personal Development
"A tree house, to me, is the most royal palace in the world."
Author Name
Personal Development
"The world cannot be translated, It can only be dreamed of and touched."
Author Name
Personal Development
"There was a moment of silence as they imagined a future in which there existed an organisation that stole imagination for, undoubtedly, a sinister plan."
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Personal Development
"The imagination is a muscle. If it is not exercised, it atrophies."
Author Name
Personal Development
"Just like heaven. Ever'body wants a little piece of lan'. I read plenty of books out here. Nobody never gets to heaven, and nobody gets no land. It's just in their head. They're all the time talkin' about it, but it's jus' in their head."
Author Name
Personal Development
"Dream is the realm most people live their life."
Author Name
Personal Development
"I desired dragons with a profound desire. Of course, I in my timid body did not wish to have them in the neighborhood. But the world that contained even the imagination of FA¡fnir was richer and more beautiful, at whatever the cost of peril."
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Personal Development
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"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
Design
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
Creativity
"Apple has great marketing, among the best PR and marketing in the world."
Marketing
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
Vision
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
Imagination
"The core value that differentiates Apple is our ability to innovate."
Ability
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