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"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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"All the works of man have their origin in creative fantasy. What right have we then to depreciate imagination."
"Closed in a room, my imagination becomes the universe, and the rest of the world is missing out."
"What if dragons breathed bubbles and purred when they cuddled and giggled at chivalrous knights for their troubles?What if dragons felt soft, having scales made of cloth,and they moved rather slow like a brown-throated sloth?What if dragons were shyand did easily crywhen confronted by characters callous and sly?What if dragons did goodbut were misunderstoodso men mercilessly slew the beasts right where they stood?What if dragons aren't missedbecause there is no listof extinct types of quarry that now don't exist?"
"It is ... through the world of the imagination which takes us beyond the restrictions of provable fact, that we touch the hem of truth."
"Imagination doesn't always make you long for what you cannot have, but rather thrive in what you do not have."
"What mattered was that the room over the junk-shop should exist. To know that it was there, inviolate, was almost the same as being in it. The room was a world, a pocket of the past where extinct animals could walk."
"There is nothing heavier than compassion. Not even one's own pain weighs so heavy as the pain one feels for someone, for someone, pain intensified by the imagination and prolonged by a hundred echos."
"Dream's elixir veered between light and clouds to save the blue.."
"The words we construct, the poems we write and the songs we sing, become the love story of a stranger we have never seen."
"The degree in which a poet's imagination dominates reality is, in the end, the exact measure of his importance and dignity."
Explore more quotes by Ron Johnson
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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