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"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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Exlpore more Imagination quotes
"I like the stars. It's the illusion of permanence, I think. I mean, they're always flaring up and caving in and going out. But from here, I can pretend...I can pretend that things last. I can pretend that lives last longer than moments. Gods come, and gods go. Mortals flicker and flash and fade. Worlds don't last; and stars and galaxies are transient, fleeting things that twinkle like fireflies and vanish into cold and dust. But I can pretend..."
"...in an infinite universe, anything that could be imagined might somewhere exist."
"The imagination is a muscle. If it is not exercised, it atrophies."
"Few people have the imagination for reality."
"But then again, if you don't imagine, nothing ever happens at all. Imagining isn't perfect. You can't get all the way inside someone else. I could never have imagined Margo's anger at being found, or the story she was writing over. But imagining being someone else, or the world being something else, is the only way in."
"I desired dragons with a profound desire. Of course, I in my timid body did not wish to have them in the neighborhood. But the world that contained even the imagination of FA¡fnir was richer and more beautiful, at whatever the cost of peril."
"Says, Rahula! Rahula! Face of Glory! Universe chawed and swallowed!"
"The nose of a mob is its imagination. By this, at any time, it can be quietly led."
"The world cannot be translated, It can only be dreamed of and touched."
"The realm of fairy-story is wide and deep and high and filled with many things: all manner of beasts and birds are found there; shoreless seas and stars uncounted; beauty that is an enchantment, and an ever-present peril; both joy and sorrow as sharp as swords."
Explore more quotes by Ron Johnson
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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