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"Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression."
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"Consult: To seek approval for a course of action already decided upon."

"Men and women that don't respond with solution to the challenges of the era are human biomasses."

"What we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do."

"The action we take and the decisions we make in this decade will have consequences far into this century. If America shows weakness and uncertainty, the world will drift toward tragedy. That will not happen on my watch."
Explore more quotes by Marshall McLuhan

"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."

"American youth attributes much more importance to arriving at driver's license age than at voting age."

"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."

"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."

"The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf."

"Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior."
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