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"More traffic means more advertising dollars."
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"Advertising is what you do when you can't go see somebody. That's all it is."
"I promised to have no partisan affiliation and no subsidy except advertising."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Advertising is the rattling of a stick inside a swill bucket."
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
Explore more quotes by Jeff Zucker
"It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing."
"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame."
"I've said this forever - I've always believed the Today show is more than the sum of its parts."
"It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers."
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