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"More traffic means more advertising dollars."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Sales may lead to advertising as much as advertising leads to sales."
"Too many ads that try not to go over the reader's head end up beneath his notice."
Explore more quotes by Jeff Zucker
"I've said this forever - I've always believed the Today show is more than the sum of its parts."
"It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing."
"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame."
"It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers."
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