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"There is no such thing as a permanent advertising success."
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"Success is subjective. Your dream bank balance could be someone else's nightmare."
"You know you made it, when people you know, tell people they know, that you know them."
"Sometimes the difference between success and failure is simply the degree to which you crave one over the other."
"As a character I am dead, as a writer I am not."
"You don't need notes... you either do it ... or you either you don't do it."
"This age is interested in success, not suffering . . . Our Lord was ridiculed, insulted, persecuted, and eventually killed. In the face of opposition, He went about “doing good."
"Feeling is the consciousness of the resulting conditions - of success, failure, equilibrium, compromise or balance, in this continuous rivalry of ideas."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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