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"There is no such thing as a permanent advertising success."
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"Do not compete with anyone. Seek to exceed your own expectations."

"Don't be satisfied with a particular sphere of influence only."

"Success is working with enthusiasm and ambition, living with joy and kindness, and going toward a life of ultimate service and happiness."

"What you do without expectations defines your success."
Explore more quotes by Leo Burnett

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
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