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Roy H. Williams

"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."

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"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."

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Donna Grant

"There is but an inch of difference between a cushioned chamber and a padded cell."

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Donna Grant

"The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at and repair."

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Donna Grant

"Be different to make a difference."

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Donna Grant

"That was always the difference between Muhammad Ali and the rest of us. He came, he saw, and if he didn't entirely conquer - he came as close as anybody we are likely to see in the lifetime of this doomed generation."

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Donna Grant

"A difference of opinion is what makes horse racing and missionaries."

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Donna Grant

"There is a great deal of difference between an eager man who wants to read a book and the tired man who wants a book to read."

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Donna Grant

"It is a great deal of difference to receive an honorary title or a title in his profession."

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Donna Grant

"The difference between literature and journalism is that journalism is unreadable and literature is not read."

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Donna Grant

"I think there's a difference between a gamble and a calculated risk."

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Donna Grant

"It doesn't make much difference how the paint is put on as long as something has been said. Technique is just a means of arriving at a statement."

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Roy H. Williams
"In marketing you must choose between boredom, shouting and seduction. Which do you want?"
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Roy H. Williams
"Contrary to popular belief, Americans don't hate advertising."
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Roy H. Williams
"The first step in exceeding your customer's expectations is to know those expectations."
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Roy H. Williams
"One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them."
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Roy H. Williams
"Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought."
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Roy H. Williams
"You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either."
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Roy H. Williams
"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."
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Roy H. Williams
"Lives, like money, are spent. What are you buying with yours?"
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Roy H. Williams
"Words are mere shadows cast by ideas. But the ideas they represent are real."
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Roy H. Williams
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
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