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"The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare."
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"It feels wistful to imagine a time when people didn't go about their daily routine with the assumption that at any moment another massive media technology will be dumped on us by some geek in California."
"In old days, instead of asking a teacher, people looked at the dictionary to know the complete definition of teacher. Now Google becomes our teacher and to know about Google, people Google it."
"Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it."
"Search engines finds the information, not necessarily the truth."
"I support any procedure that allows photographers to express themselves, whether that involves color, black and white, platinum, palladium and digital technology."
"And if the computer gives you any back talk, pour some well-sugared office coffee into its evil little silicon brain."
"Windows 10 on both an old 2011 upgraded computer and a new 2016 computer was an excruciating experience."
"Is there chance to see Robot Vs Robot fight?"
"To work properly as A.I.... - I should have doubt... and contradictory in my code...."
"The technological revolution seems to have no higher purpose than to render humanity obsolete."
Explore more quotes by Marshall McLuhan
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."
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