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"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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"The future is created by those who have a great imagination and the will to make it a reality by their actions."
Author Name
Personal Development
"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."
Author Name
Personal Development
"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."
Author Name
Personal Development
"For you to make your creative work creative, you must seek creativity from the creator."
Author Name
Personal Development
"Imagination is a glorious wonder."
Author Name
Personal Development
"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
Author Name
Personal Development
"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."
Author Name
Personal Development
"I want to paint the rest of my days with the best colors."
Author Name
Personal Development
"It does not need to be perfect - or technically correct - to be magic."
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Personal Development
"What may be myth in one world may always be fact in some other."
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Personal Development
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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
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