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"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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Exlpore more Creativity quotes
"But the detail of the poem shows power akin to genius, and reveals to us that much neglected law of literary history -- that potential genius can never become actual unless it finds or makes the Form which it requires."
"And what, you ask, does writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right."
"We are all artists, painting the world with our thoughts while coloring the universe with our deeds."
"When you're socially awkward, you're isolated more than usual, and when you're isolated more than usual, your creativity is less compromised by what has already been said and done. All your hope in life starts to depend on your craft, so you try to perfect it. One reason I stay isolated more than the average person is to keep my creativity as fierce as possible. Being the odd one out may have its temporary disadvantages, but more importantly, it has its permanent advantages."
"The most powerful creative state to bring your desires into reality is by bring the conscious and subconscious into unison then keeping your heart and mind in perfect sync."
"I think that all things, in their way, reflect heavenly truth, the imagination not least."
"Quantity produces quality. If you only write a few things, you're doomed."
"People who know how to creatively break the rules also know why the rules were there in the first place."
Explore more quotes by Morris Hite
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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