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"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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"I have found, in short, from reading my own writing, that my subject in fiction is the action of grace in territory largely held by the devil.I have also found that what I write is read by an audience which puts little stock either in grace or the devil. You discover your audience at the same time and in the same way that you discover your subject, but it is an added blow."
"Unfortunately, bureaucratic problems at the federal level are causing many other small Washington companies to be denied federal funding that would help transfer their ideas from their laboratories into our homes and hospitals."
"Now is not the time for bigots and racists. No time for sexists and homophobes. Now, more than ever, is the time for ARTISTS. It's time for us to rise above and to create. To show humanity. To spread hope. We must prevent society from destroying itself, from losing its way. Now is the time for love."
"Generally, people who are good at writing letters have no need to write letters. They've got plenty of life to lead inside their own context."
"You know you're writing well when you're throwing good stuff into the wastebasket."
"As I suspect is true of many who write for a living, as I write I think about all sorts of things. I don't necessarily write down what I'm thinking; it's just that as I write I think about things. As I write, I arrange my thoughts. And rewriting and revising takes my thinking down even deeper paths."
"The role of a writer is not to say what we all can say, but what we are unable to say."
"I like music," she said slowly, "because when I hear it, I . . . I lose myself within myself, if that makes any sense. I become empty and full all at once, and I can feel the whole earth roiling around me. When I play. I'm not . . . for once, I'm not destroying, I'm creating."
"Never to rush something I was creating, but instead let it come into being as if it had a soul of it's own."
Explore more quotes by Morris Hite
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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