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"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."
"It does not need to be perfect - or technically correct - to be magic."
"Then may I tell you that the very next words I read were these - 'Chloe liked Olivia'. Do not start. Do not blush. Let us admit in the privacy of our own society that these things sometimes happen. Sometimes women do like women."
"For me the experience of writing is really an experience of losing control. I think it's very much like dreaming or like surfing. You go out there and wait for a wave, and when it comes it takes you somewhere and you don't know where it'll go."
"If you you write with enough assurance and confidence, you're allowed to do whatever you like. So write your story as it needs to be written. Write it honestly, and tell it as best you can."
"Then I realized the vital necessity of art. Human life, yes, you nurse people, you clean house, you market, but then comes the moment of solace and flight. i sit and write and summon other friends, other forms of life, other experiences, and the voyage and the exploration, the delving into character, the vast expanse of life's possibilities and potentialities, contemplation of future travels, of dazzling friendships, all this then makes the chores and the sacrifices beautiful because they are diverted toward some beautiful aim, they become part of the structure of a work of art."
"Often the inspiration to write music comes from the voices in your head. You're not crazy. Just be thankful they are not making you rescue people in 20-degree weather at 2:30 in the morning in the forest."
"The idea really came to me the day I got my new false teeth."
"It is the function of art to renew our perception. What we are familiar with we cease to see. The writer shakes up the familiar scene, and, as if by magic, we see a new meaning in it."
"The world today doesn't make sense, so why should I paint pictures that do?"
Explore more quotes by Morris Hite
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
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