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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising is only evil when it advertises evil things."
"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."
"News is what somebody somewhere wants to suppress; all the rest is advertising."
"Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
"Just advertising departments with legs and high heels."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Explore more quotes by Brit Hume
"You have to have pace, you have to have high production values, you have to have interesting graphics, and you have to have attractive people. CNN could afford not to be so obedient to those commands, and for a long time, it wasn't."
"Surveys have shown going back as far as you and I can remember that people have perceived a leftward tilt in the basic coverage that they get on TV news."
"In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want."
"When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing."
"Television has certain imperatives that CNN had the luxury of ignoring for a long period of time. CNN could take the position that the news would be the star, because in most of the programming day, they were the only all-news operation on the air."
"You know, the market was down yesterday... my first thought when I heard-just on a personal basis, when I heard there had been this attack and I saw the futures this morning, which were really in the tank, I thought, Time to buy."
"If the markets had behaved badly, that would obviously add to people's sense of alarm... but there has been a lot of reassurance coming, particularly in the way the Brits handled all this. There seems to be no great fear that something like that is going to happen here."
"We need more foreign reach; no question about that. And we're working on getting that. We need more people abroad; we need some more bureaus. That is really an important job."
"We've had a series of major news stories that have brought in viewers who either were sampling to see what else was available or were normal news watchers. The Florida recount and the end of the election was a huge development. And then 9/11 came along."
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