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"That title, is one of the things I fought for. A lot of people said "But it's stupid, and it's the title of a comedy movie, and people won't take it seriously," and I'm sure there are some people who still don't. But for the most part, people do see that we really have a quality show."
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"The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim."

"The tears of the world are a constant quality. For each one who begins to weep, somewhere else another stops. The same is true of the laugh."

"Charm is the quality in others, that makes us more satisfied with ourselves."

"Unlimited economic growth has the marvelous quality of stilling discontent while maintaining privilege, a fact that has not gone unnoticed among liberal economists."

"What is easy is seldom excellent."

"It is not how fast a tree grows, but how well. It is not how big a fruit is, but how sweet."
Explore more quotes by Joss Whedon

"I also don't trust Caribou anymore. They're out there, on the tundra, waiting... Something's going down. I'm right about this."

"I think everyone who makes movies should be forced to do television. Because you have to finish. You have to get it done, and there are a lot of decisions made just for the sake of making decisions. You do something because it's efficient and because it gets the story told and it connects to the audience."

"I hate it when people talk about Buffy as being campy... I hate camp, I don't enjoy dumb TV. I believe Aaron Spelling has single-handedly lowered SAT scores."

"When I created Buffy, I wanted to create a female icon, but I also wanted to be very careful to surround her with men that not only have no problem with the idea of a female leader, but were in fact engaged and even attracted to the idea."

"The news isn't there to tell you what happened. It's there to tell you what it wants you to hear or what it thinks you want to hear."

"When people say to me, 'Why are you so good at writing at women?' I say, 'Why isn't everybody?' Obviously there are differences between men and women - that's what makes it all fun. But we're all people. There's a lot of good writers who are very humanist, but still manage to kind of skip fifty-five per cent of the race. And I just don't get that. Not to be able to write an entire gender? To me, the question isn't how do you do it? It's how can you possibly avoid doing it?"

"My mom and dad were divorced, and although they got along very well, my mom thought American television was reprehensible, so I was raised on the BBC. I kind of agreed with her. We watched American news, though."

"Everything I do in its essence is about helplessness. That's the story I want to tell all the time. It's the story I wanted to live - somebody who appears to be, or is, weak becoming stronger."
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