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"Advertising is the greatest art form of the 20th century."
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"Movies can be instruments of enlightenment."
"The goal of art was the vital expression of self."
"The mediator of the inexpressible is the work of art."
"Spent the fortnight gone in the music room reworking my year's fragments into a 'sextet for overlapping soloists': piano, clarinet, 'cello, flute, oboe, and violin, each in its own language of key, scale, and color. In the first set, each solo is interrupted by its successor; in the second, each interruption is recontinued, in order. Revolutionary or gimmicky? Shan't know until it's finished, and by then it'll be too late."
"When whisperedwhat an exquisitesong, it makes-your name."
"A scene should be selected by the writer for haunted-ness-of-mind interest. If you're not haunted by something, as by a dream, a vision, or a memory, which are involuntary, you're not interested or even involved."
"It would have to be connected with performance art somehow, either in the front of the house or the back. I was myopic about this from fourth grade on."
Explore more quotes by Marshall McLuhan
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."
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