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"We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it."
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"Ungodliness has always declared war on godliness."

"Percy glanced over. He saw the fallen giant and seemed to understand what was happening. He yelled something that was lost in the wind, probably: Go!Then he slammed Riptide into the ice at his feet. The entire glacier shuddered. Ghosts fell to their knees. Behind Percy, a wave surged up from the bay-a wall of gray water even taller than the glacier. Water shot from the chasms and crevices in the ice. As the wave hit, the back half of the camp crumbled. The entire edge of the glacier peeled away, cascading into the void-carrying buildings, ghosts, and Percy Jackson over the edge."

"Once the mass of the defending infantry become possessed of low moral, the battle is as good as lost."

"Carry the battle to them. Don't let them bring it to you. Put them on the defensive and don't ever apologize for anything."

"June 2005 is the five year anniversary of the debut of Battle Pope."
Explore more quotes by Richard Branson

"I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going."

"Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line."

"So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on."

"I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world."

"Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance."

"I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are."

"The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records."

"The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world."

"Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway."

"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."
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