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"We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it."
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"Percy glanced over. He saw the fallen giant and seemed to understand what was happening. He yelled something that was lost in the wind, probably: Go!Then he slammed Riptide into the ice at his feet. The entire glacier shuddered. Ghosts fell to their knees. Behind Percy, a wave surged up from the bay-a wall of gray water even taller than the glacier. Water shot from the chasms and crevices in the ice. As the wave hit, the back half of the camp crumbled. The entire edge of the glacier peeled away, cascading into the void-carrying buildings, ghosts, and Percy Jackson over the edge."

"Carry the battle to them. Don't let them bring it to you. Put them on the defensive and don't ever apologize for anything."

"She represented the distilled essence of the battle between the sexes."

"I don't expect to win every battle but I think Fred Pierce has enough respect for me that I can go fight my battles and win my share."

"It is not a field of a few acres of ground, but a cause, that we are defending, and whether we defeat the enemy in one battle, or by degrees, the consequences will be the same."

"The public relations warriors fought and lost Monte Carlo's Battle of the Magazine Covers."
Explore more quotes by Richard Branson

"I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are."

"With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights."

"We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market."

"We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone."

"My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost."

"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."

"And obviously, from our own personal point of view, the principal challenge is a personal challenge."

"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."
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