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"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
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"He decided not to ask for details. Better to avoid exposing his ignorance even further."
"Digital innovation is a dynamic storybook that has intricate chapters, with a serendipitous cover, which can be flipped over to the next level, but it is a book that never ends."
"Being captain of such a vessel was not a stressful job, despite the sheer size of the thing. Everything was automated, and this meant that this behemoth could be efficiently handled by a far less seasoned captain. Besides, hiring mature skippers with actual experience would cost real money. And hey, the computers ran everything anyway " and that's how Bran Johannsen enters this story " as a fine young inexperienced graduate of the Merchant Space Academy in Mars City, who only got his Executive Officer's ticket four short years ago."
"We are so much distracted nowadays. There is so much distractions in the world today call it internet, media, football matches etc. but don't let it consume you."
"The civilized man is technologically ahead of - intellectually behind - his time."
"It doesn't matter how long we've used something; all that matters is how awesome the thing replacing it is. MP3s and automobiles happen to be really, really awesome, whereas ebooks-at least so far-are fairly limited in their awesomeness."
"Knowing how things work reduces the effort.This is the fundamental principle of technology."
"If e-book readers were invented before print books, (petty things such as) the smell of ink would have been some people's only reason for not abandoning e-books."
"Quite amazing, isn't it, Mister Lipwig?' he said cheerfully through the smoke. 'Though isn't it a pity that they can only run on rails? I can't imagine what the world would be like if everyone had their own steam locomotive. Abominable."
"What will happen if we go to 0 day?...Everything has been wipe out from the technology?"
Explore more quotes by Marshall McLuhan
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam."
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