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"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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"And the actual achievements of biology are explanations in terms of mechanisms founded on physics and chemistry, which is not the same thing as explanations in terms of physics and chemistry."
"Every single phenomenon in the world, has a physical explanation underneath it. Finding the explanation depends on how far you are willing to go."
"The overwhelming majority of theories are rejected because they contain bad explanations, not because they fail experimental tests."
"I'm not satisfied with the explanations I get from tv or from school."
"And let me take one of the explanations most commonly given: Analysts were pressured to reach conclusions that would fit the political agenda of one or another administration. I deeply think that is a wrong explanation."
"It was much easier to explain the veil than to answer questions about the wounds."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explore more quotes by Frank Luntz
"Some people call it global warming; some people call it climate change. What is the difference?"
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
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