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"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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"Every single phenomenon in the world, has a physical explanation underneath it. Finding the explanation depends on how far you are willing to go."
"And the actual achievements of biology are explanations in terms of mechanisms founded on physics and chemistry, which is not the same thing as explanations in terms of physics and chemistry."
"The overwhelming majority of theories are rejected because they contain bad explanations, not because they fail experimental tests."
"And let me take one of the explanations most commonly given: Analysts were pressured to reach conclusions that would fit the political agenda of one or another administration. I deeply think that is a wrong explanation."
"It was much easier to explain the veil than to answer questions about the wounds."
"I'm not satisfied with the explanations I get from tv or from school."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explore more quotes by Frank Luntz
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
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