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"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

"Every single phenomenon in the world, has a physical explanation underneath it. Finding the explanation depends on how far you are willing to go."

"And let me take one of the explanations most commonly given: Analysts were pressured to reach conclusions that would fit the political agenda of one or another administration. I deeply think that is a wrong explanation."

"It was much easier to explain the veil than to answer questions about the wounds."

"And the actual achievements of biology are explanations in terms of mechanisms founded on physics and chemistry, which is not the same thing as explanations in terms of physics and chemistry."

"The overwhelming majority of theories are rejected because they contain bad explanations, not because they fail experimental tests."

"I'm not satisfied with the explanations I get from tv or from school."
Explore more quotes by Frank Luntz

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

"Sound science must be our guide in choosing which problems to tackle and how to approach them."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."

"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
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