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Frank Luntz

"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

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"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

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Donna Grant

"You can wipe out your opponents. But if you do it unjustly you become eligible for being wiped out yourself."

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"There is no duty we so much underrate as the duty of being happy. By being happy we sow anonymous benefits upon the world."

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"There is more pleasure in loving than in being beloved."

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"No man lives without jostling and being jostled; in all ways he has to elbow himself through the world, giving and receiving offence."

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"If a writer knows enough about what he is writing about, he may omit things that he knows. The dignity of movement of an iceberg is due to only one ninth of it being above water."

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Donna Grant

"Where every something, being blent together turns to a wild of nothing."

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Donna Grant

"Quit aspiring and dreaming and start being."

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Donna Grant

"How can a woman be expected to be happy with a man who insists on treating her as if she were a perfectly normal human being."

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Donna Grant

"Being a hero is about the shortest-lived profession on earth."

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"I enjoy the Web site a lot and I like being able to talk to my readers. I've always had a very close relationship with them."

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Frank Luntz
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
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Frank Luntz
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
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Frank Luntz
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
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Frank Luntz
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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Frank Luntz
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
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Frank Luntz
"Politics is gut; commercials are gut."
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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
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Frank Luntz
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
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Frank Luntz
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
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