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"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
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"Great is the difference betwixt a man's being frightened at, and humbled for his sins."

"It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad."

"The years between fifty and seventy are the hardest. You are always being asked to do things, and yet you are not decrepit enough to turn them down."

"The nobility of a human being is strictly independent of that of his convictions."

"To be trusted is a greater compliment than being loved."

"The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself."

"Gentlemen, we are being killed on the beaches. Lets go inland and be killed."
Explore more quotes by Frank Luntz

"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

"Some people call it global warming; some people call it climate change. What is the difference?"

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."

"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
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