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"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
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"You can wipe out your opponents. But if you do it unjustly you become eligible for being wiped out yourself."

"There is more pleasure in loving than in being beloved."

"No man lives without jostling and being jostled; in all ways he has to elbow himself through the world, giving and receiving offence."

"Where every something, being blent together turns to a wild of nothing."

"Quit aspiring and dreaming and start being."

"Being a hero is about the shortest-lived profession on earth."
Explore more quotes by Frank Luntz

"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
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