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"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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Exlpore more Experience quotes
"History and experience tell us that moral progress comes not in comfortable and complacent times, but out of trial and confusion."
"It evolved from my experience in the fifties, growing up during the McCarthy era, and hearing a lot of assumptions that America was wonderful and Communism was terrible."
"The trouble with learning from experience is that you never graduate."
"Capital isn't that important in business. Experience isn't that important. You can get both of these things. What is important is ideas."
"Poetry is innocent, not wise. It does not learn from experience, because each poetic experience is unique."
"And we're seeing a higher level of consciousness and many more opportunities for people to challenge their present ways of thinking and move into a grander and larger experience of who they really are."
"I just came into my own sexuality at thirty. I don't think it's something you can deeply experience at 18 or any time before that."
"Darwin investigated the numerous facts obtained by naturalists in living nature and analysed them through the prism of practical experience."
"Our recent 5-year labour agreements, in Canada as well as the United States, are based upon experience, logic and principle rather than on pressure, propaganda and force."
"It was like making a blunder at a party; there was nothing to do about it, it was dreadfully mortifying, but it showed a lack of sense to ascribe too much importance to it."
Explore more quotes by David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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