"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

Experience, Advertising, Results, Tests

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"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

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"All theory is against freedom of the will; all experience for it."

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"Observing and commenting, it is a piece of cake.Experiencing and sharing, that is a piece of work."

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"To 'live' is to realize that without the journey the destination is nothing more than a task rigorously completed rather than an experience riotously lived."

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"Perfume counters in department stores, Holly Deblin smells of, the middle of July, and cinnamon Tic Tacs."

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"I have found little that is "good" about human beings on the whole. In my experience most of them are trash, no matter whether they publicly subscribe to this or that ethical doctrine or to none at all. That is something that you cannot say aloud, or perhaps even think."

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"Any experience can be transformed into something of value."

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Explore more quotes by David Ogilvy

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power

"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

Society

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

Business

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."