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"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
Experience
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
Life
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"Advertising is only evil when it advertises evil things."
Advertising
"The more informative your advertising, the more persuasive it will be."
Advertising
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"Experience is not worth the getting. It's not a thing that happens pleasantly to a passive you--it's a wall that an active you runs up against."
Author Name
Personal Development
"And then, just when you think that you have experienced all the wonders that this world has to offer, you round a peak and suddenly think you're doing the whole thing over again, but this time on drugs."
Author Name
Personal Development
"But one never finds a cathedral, a wave in a storm, a dancer's leap in the air quite as high as one has been expecting."
Author Name
Personal Development
"A misadventure is an act that has a safer, less self-detrimental, less interesting alternative. But you choose that act because you want to do something memorable and worthy of discussion."
Author Name
Personal Development
"There is more experience on the field of justification than on the camp of training. Sometimes, you got to take actions to learn more."
Author Name
Personal Development
"How long does the experience of pleasure or pain stay with you? For as long as there is weakness within. Then, further ahead they will not be there. There, one remains the 'Knower' of experience of pleasure and pain."
Author Name
Personal Development
"Life is a book. Read it. But do not forget to write yours."
Author Name
Personal Development
"At least I can say I once worked a day on a tea plantation in Far North Queensland."
Author Name
Personal Development
"Simultaneously the whole party moved toward the water, super-ready from the long, forced inaction, passing from the heat to the cool with the gourmandise of a tingling curry eaten with chilled white wine."
Author Name
Personal Development
"Now that he wanted to feel like he was having a bad dream, he wasn't. He was having a bad reality, and that was something from which you could not wake."
Author Name
Personal Development
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