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"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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"Of two pleasures, if there be one which all or almost all who have experience of both give a decided preference, irrespective of any feeling of moral obligation to prefer it, that is the more desirable pleasure."
Author Name
Personal Development
"There is more experience on the field of justification than on the camp of training. Sometimes, you got to take actions to learn more."
Author Name
Personal Development
"It is not age but experience that brings wisdom."
Author Name
Personal Development
"From their experience or from the recorded experience of others (history), men learn only what their passions and their metaphysical prejudices allow them to learn."
Author Name
Personal Development
"I am only doing now what I have ever done; and ever will continue to do - that is adapting past experience to present reform in the light of high ideals and future objects."
Author Name
Personal Development
"You're working on being a father, so that is something that when you experience it you'll understand the profundity of wanting to protect something dear to you."
Author Name
Personal Development
"Life is a book. Read it. But do not forget to write yours."
Author Name
Personal Development
"Experience which was once claimed by the aged is now claimed exclusively by the young."
Author Name
Personal Development
"I am already inherently full and complete as I am. Man doesn't need woman and woman doesn't need man in order to experience his or her inherent fullness."
Author Name
Personal Development
"No matter how mistaken Communist ideas may be, the experience and knowledge gained by trying them out have given a tremendous impetus to thought and imagination."
Author Name
Personal Development
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"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
Advertising
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
Nation
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
People
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