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"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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Exlpore more Experience quotes
"A misadventure is an act that has a safer, less self-detrimental, less interesting alternative. But you choose that act because you want to do something memorable and worthy of discussion."
"Life is a book. Read it. But do not forget to write yours."
"At least I can say I once worked a day on a tea plantation in Far North Queensland."
"Beyond these moments, she could hardly count the fumbling ministrations of boys in high school who, even to her senior prom, never went beyond sticky pleasantries. With one exception, it was just a sort of half-clothed handshake for bragging rights, none hers."
"Reality spilled out into the alley like water from an overfilled bowl - as sound, as smell, as image, as plea, as response."
"To use the same words is not a sufficient guarantee of understanding; one must use the same words for the same genus of inward experience; ultimately one must have one's experiences in common."
"We live that we might have experience; that through it we might gain wisdom, compassion, faith, and inner strength."
"Failure is only an experience. Experience is the foundation of any success."
"Today's experience is necessary to equip you fully for the future."
"Experience comes from failure and success comes from experience. Today's pain will bring tomorrow's gain."
Explore more quotes by David Ogilvy
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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