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"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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"Experience is not worth the getting. It's not a thing that happens pleasantly to a passive you--it's a wall that an active you runs up against."
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Personal Development
"A misadventure is an act that has a safer, less self-detrimental, less interesting alternative. But you choose that act because you want to do something memorable and worthy of discussion."
Author Name
Personal Development
"How long does the experience of pleasure or pain stay with you? For as long as there is weakness within. Then, further ahead they will not be there. There, one remains the 'Knower' of experience of pleasure and pain."
Author Name
Personal Development
"Life is a book. Read it. But do not forget to write yours."
Author Name
Personal Development
"At least I can say I once worked a day on a tea plantation in Far North Queensland."
Author Name
Personal Development
"Simultaneously the whole party moved toward the water, super-ready from the long, forced inaction, passing from the heat to the cool with the gourmandise of a tingling curry eaten with chilled white wine."
Author Name
Personal Development
"Now that he wanted to feel like he was having a bad dream, he wasn't. He was having a bad reality, and that was something from which you could not wake."
Author Name
Personal Development
"Mr Lorry asks the witness questions:Ever been kicked? Might have been.Frequently? No. Ever kicked down stairs? Decidedly not; once received a kick at the top of a staircase, and fell down stairs of his own accord."
Author Name
Personal Development
"What I am in search of is not so much the gratification of a curiosity or a passion for worldly life, but something far less conditional. I do not wish to go out into the world with an insurance policy in my pocket guaranteeing my return in the event of a disappointment, like some cautious traveller who would be content with a brief glimpse of the world. On the contrary, I desire that there should be hazards, difficulties and dangers to face; I am hungry for reality, for tasks and deeds, and also for privation and suffering."
Author Name
Personal Development
"Elders in the dark see better than children in the light."
Author Name
Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
Experience
"The advertisers who believe in the selling power of jingles have never had to sell anything."
Power
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
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