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"I have found that being honest is the best technique I can use. Right up front, tell people what you're trying to accomplish and what you're willing to sacrifice to accomplish it."
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"We have errantly romanticized love as something we freely get verses something we sacrifice for in the giving."

"The problem that faces our country today, the last 30 years we have lived off the future, and the bill is coming due. So there cannot be anything that is not put on the table. There will not be one American that will not be called to sacrifice. Those that are more well-to-do will be called to sacrifice to a greater extent."

"The cross unerringly exposes this stunningly marvelous and abruptly exquisite declaration that God will not let this single life of mine, with all of its grotesque maladies and pathetic filth pass into oblivion without unflinchingly declaring that my life carries a value worth the expenditure of His. And if I dare look upon the cross, I am utterly perplexed but wholly enraptured by the immensity of such a love as this."

"It is explained that all relationships require a little give and take. This is untrue. Any partnership demands that we give and give and give and at the last, as we flop into our graves exhausted, we are told that we didn't give enough."

"That freedom can never be attained by a nation without suffering and sacrifice has been amply borne out by the recent tragic happenings in this subcontinent."

"A team will always appreciate a great individual if he's willing to sacrifice for the group."
Explore more quotes by Lee Iacocca

"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind."

"In the end, all business operations can be reduced to three words: people, product, and profits."

"There are times when even the best manager is like the little boy with the big dog, waiting to see where the dog wants to go so he can take him there."

"So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late."

"Talk to people in their own language. If you do it well, they'll say, 'God, he said exactly what I was thinking.' And when they begin to respect you, they'll follow you to the death."
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