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"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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"No writer can be the 'Master of the Words' without loving them! Loving is the way for Mastering! No Love, no Master!"

"You've got to make an effort to get the details right, because even through someone picks it up and knows it's a novel, they know someone's made it up and they know it's not real, if you make a small mistake they will cease to imaginatively engage with the story."

"I decided to coin the term 'cosy crime noir' for Brighton Belle. That is 'cosy crime' for today's sensibilities because there is that slightly edgy element to it."

"What makes people tick? Life can be a trap of ennui, but imagery may be a redemptive escape from dullness. The iconic power and exuberance of images generate an inexorable addiction that needs to be gratified without respite. Here and now! ['Give me more images']"

"Authors always carry a means for scribbling and an excuse for pausing, often inopportunely, to record those fleeting sparks of creative fancy that might otherwise vanish like a wisp in the wind if ignored. Writing is a jealous and needy lover."

"I like bubbles in everything. I respect the power of silence. In cold or warm weather I favor a mug of hot cocoa. I admire cats-their autonomy, grace, and mystery. I awe at the fiery colors in a sunset. I believe in deity. I hear most often with my eyes, and I will trust a facial expression before any accompanying comment. I invent rules, words, adventures, and imaginary friends. I pretend something wonderful every day. I will never quit pretending."

"Some people have a handful of ideas, but not enough time to realize them."

"I spent an hour looking at pots and carpets in the museums the other day, until the desire to describe them became like the desire for the lusts of the flesh."

"So long as you write what you wish to write, that is all that matters; and whether it matters for ages or only for hours, nobody can say."

"Do you know I get such a passion for reading sometimes its like the other passion -writing- only the wrong side of the carpet."
Explore more quotes by Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
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