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Ruth Handler, a visionary businesswoman and entrepreneur, revolutionized the toy industry with the creation of the iconic Barbie doll. As the co-founder of Mattel, Handler recognized the need for toys that reflected the aspirations and dreams of young girls, leading to the development of Barbie as a symbol of empowerment and imagination. Her innovative marketing strategies and dedication to quality propelled Barbie to become one of the most successful and enduring toy brands in history, inspiring generations of children to dream big and embrace their individuality.
"Television speeded everything up."
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"Television speeded everything up."

Television,
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"Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people."
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"Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people."

People, Play, World
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"It took us three years to even come close to catching up with the demand a little bit."
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"It took us three years to even come close to catching up with the demand a little bit."

Business, Years
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"We didn't know how to run a business, but we had dreams and talent."
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"We didn't know how to run a business, but we had dreams and talent."

Dream, Dreams, Business, Talent
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"I wasn't a financial pro, and I paid the price."
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"I wasn't a financial pro, and I paid the price."

Finance, Financial
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"I thought the Barbie doll would always be successful."
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"I thought the Barbie doll would always be successful."

Thought, Successful
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"They were using the dolls to project their dreams of their own futures as adult women."
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"They were using the dolls to project their dreams of their own futures as adult women."

Dream, Dreams, Women, Project
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"It's the degree of success and the length of time that is amazing."
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"It's the degree of success and the length of time that is amazing."

Success, Time
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