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"I thought the Barbie doll would always be successful."

Ruth Handler, American Businessman

Thought, Successful

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"I thought the Barbie doll would always be successful."

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Explore more quotes by Ruth Handler

"Television speeded everything up."

"Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people."

"It's the degree of success and the length of time that is amazing."

"It took us three years to even come close to catching up with the demand a little bit."

"We didn't know how to run a business, but we had dreams and talent."

"They were using the dolls to project their dreams of their own futures as adult women."

"I wasn't a financial pro, and I paid the price."

"I thought the Barbie doll would always be successful."

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