"We're obviously going to spend a lot in marketing because we think the product sells itself."

"If you're going to kill someone there isn't much reason to get all worked up about it and angry - you just pull the trigger. Angry discussions beforehand are a waste of time. We need to smile at Novell while we pull the trigger."

"Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform."

"We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast."

"There is no neat distinction between operating system software and the software that runs on top of it."