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"We're obviously going to spend a lot in marketing because we think the product sells itself."
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"Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone."
Author Name
Personal Development
"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
Author Name
Personal Development
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
Author Name
Personal Development
"It did what all ads are supposed to do: create an anxiety relievable by purchase."
Author Name
Personal Development
"Attention is a main asset in marketing."
Author Name
Personal Development
"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
Author Name
Personal Development
"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"
Author Name
Personal Development
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Author Name
Personal Development
"The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!"
Author Name
Personal Development
"Man is a social being; it's not surprising we love social proofs, it sells brands fast."
Author Name
Personal Development
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"There is no neat distinction between operating system software and the software that runs on top of it."
Software
"Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform."
Employment
"If you're going to kill someone there isn't much reason to get all worked up about it and angry - you just pull the trigger. Angry discussions beforehand are a waste of time. We need to smile at Novell while we pull the trigger."
Time
"We're obviously going to spend a lot in marketing because we think the product sells itself."
Marketing
"We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast."
Business
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