"We came up with three core touchy feely words."

"We knew we?d never find someone called Rock Hard, which was our ideal name, and for a while we toyed with the idea of just creating the character but never letting him get seen."

"At Sun, we have a special number you can call if there is something important happening."

"Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew."

"We wanted the language to feel fresh, fun, and rock solid."