"Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo."

"When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world."

"We want to make sure the thing you're looking for is on Google 100 percent of the time."

"We weren't here to hope and hang on. We wanted to win."

"The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media."

"The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had."

"People are surprised to find out that an awful lot of people think that they're idiots."

"The Internet is really about highly specialized information, highly specialized targeting."