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Assegid Habtewold is a strategic leadership consultant and author who empowers visionaries to lead with unwavering conviction and transformative impact. With a "play to win" mindset, he teaches that true success comes from aligning one's actions with deeply held beliefs and committing fully to the journey. His insights help leaders at all levels tap into their latent potential, make bold decisions, and build legacies that matter. Assegid's own all-in approach to life and business serves as a powerful model for anyone seeking to move beyond fear and indecision to create a future of significance and remarkable achievement.
"Great leaders don't just know the sweet spots of their people. They tap into and unchain the infinite potential imprisoned within their people..."
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"Great leaders don't just know the sweet spots of their people. They tap into and unchain the infinite potential imprisoned within their people..."

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"We don't need to win all the time. We should embrace losing. Losing weight, bad employees, disloyal friends...These aren't bad things @ all!"
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"We don't need to win all the time. We should embrace losing. Losing weight, bad employees, disloyal friends...These aren't bad things @ all!"

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"The few people who earned my respect are those who are predictable in their character but totally unpredictable the way they think!"
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"The few people who earned my respect are those who are predictable in their character but totally unpredictable the way they think!"

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"Don't allow people to define you based on reading the abstract of your story without even reading chapter 1. Continue to write the remaining chapters."
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"Don't allow people to define you based on reading the abstract of your story without even reading chapter 1. Continue to write the remaining chapters."

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"Your haters may stage fake games that they know you cannot win so that you may fail and put that blame on you and in turn doubt yourself."
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"Your haters may stage fake games that they know you cannot win so that you may fail and put that blame on you and in turn doubt yourself."

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"True determination is betting on your solemn decision regardless of the gloomy realities surrounding the thing you resolved to pursue."
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"True determination is betting on your solemn decision regardless of the gloomy realities surrounding the thing you resolved to pursue."

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"You can only manage your thoughts, not your emotions. What are the emotions you're experiencing right now? What are the associated thoughts? Can you alter your thoughts? Practice! It's possible..."
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"You can only manage your thoughts, not your emotions. What are the emotions you're experiencing right now? What are the associated thoughts? Can you alter your thoughts? Practice! It's possible..."

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"Are you worthy of realizing your dream? If you said yes, there is no short cut. You're going to encounter setback after setback until you realize your dream."
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"Are you worthy of realizing your dream? If you said yes, there is no short cut. You're going to encounter setback after setback until you realize your dream."

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"When you become self aware, you know your uniqueness, strengths, and limitations too. You become easy to work with others. You also avoid competing with others unhealthily."
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"When you become self aware, you know your uniqueness, strengths, and limitations too. You become easy to work with others. You also avoid competing with others unhealthily."

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"Success is relative. We shouldn't compare the financial success between a person born into riches and the one born into abject poverty."
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"Success is relative. We shouldn't compare the financial success between a person born into riches and the one born into abject poverty."

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"When people violate your values, they have excuses for doing so. For instance, they may misconceive your quest for responsiveness as being annoying..."
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"When people violate your values, they have excuses for doing so. For instance, they may misconceive your quest for responsiveness as being annoying..."

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"Who knows, you may be that close. You could be uncovering a blind spot or two away to take your career to the next height..."
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"Who knows, you may be that close. You could be uncovering a blind spot or two away to take your career to the next height..."

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"To grow, be humble and ask questions most of the time. When you do so, a wise and smart person sees him/herself in you and treats you with dignity. On the other hand, if you ask questions and try to learn from a shallow and fool person, s/he treats you with contempt and disrespect. Now, you know who is who..."
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"To grow, be humble and ask questions most of the time. When you do so, a wise and smart person sees him/herself in you and treats you with dignity. On the other hand, if you ask questions and try to learn from a shallow and fool person, s/he treats you with contempt and disrespect. Now, you know who is who..."

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"It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained."
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"It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained."

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"Your mind is working on your future based on a suggestion. The question is on whose suggestion it's working on: Yours or others?"
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"Your mind is working on your future based on a suggestion. The question is on whose suggestion it's working on: Yours or others?"

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"The world won't be loyal and burden itself to those who are having one skill and talent any longer. Make yourself useful and indispensable..."
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"The world won't be loyal and burden itself to those who are having one skill and talent any longer. Make yourself useful and indispensable..."

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"Many things might have caused pain this year. The good thing is that we would not have felt them if we weren't alive. Thankful that I'm alive!"
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"Many things might have caused pain this year. The good thing is that we would not have felt them if we weren't alive. Thankful that I'm alive!"

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"Increase your self-awareness up to the point where you shouldn't depend on the opinions of others about who you truly are..."
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"Increase your self-awareness up to the point where you shouldn't depend on the opinions of others about who you truly are..."

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"Skill, education, money aren't the difference makers, passion is. If you've passion to achieve something, there's nothing that can stop you."
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"Skill, education, money aren't the difference makers, passion is. If you've passion to achieve something, there's nothing that can stop you."

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"Smile and be happy because there is no one in this whole world like you. You're lucky because you're alive and breathing. Show gratitude and show it genuinely."
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"Smile and be happy because there is no one in this whole world like you. You're lucky because you're alive and breathing. Show gratitude and show it genuinely."

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"Building trust takes long- years, sometimes decades. It takes a second, a word, or a misstep to lose it. Regaining trust takes even longer."
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"Building trust takes long- years, sometimes decades. It takes a second, a word, or a misstep to lose it. Regaining trust takes even longer."

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"When people undermine your values, they've strong reasons. For example, they mistaken your passion for excellence as perfectionism..."
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"When people undermine your values, they've strong reasons. For example, they mistaken your passion for excellence as perfectionism..."

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"The character of someone shouldn't be measured based on what they eat, drink or the way they dress. Character that commands following is more than demonstrating some 'nice', 'cute', 'appealing' behaviors. It is deeper than that!"
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"The character of someone shouldn't be measured based on what they eat, drink or the way they dress. Character that commands following is more than demonstrating some 'nice', 'cute', 'appealing' behaviors. It is deeper than that!"

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"Embrace the right values that may enable you achieve self-leadership & self-discipline, and show commitment to these values unconditionally."
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"Embrace the right values that may enable you achieve self-leadership & self-discipline, and show commitment to these values unconditionally."

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"I no longer think that laziness is all about being idle. I now know when I become lazy- when I stop learning new things, and cease to grow."
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"I no longer think that laziness is all about being idle. I now know when I become lazy- when I stop learning new things, and cease to grow."

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"If you respect & care about someone, give him/her direct feedback in his/her face. Please don't be coward and use proxies! Be a man/woman!!!"
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"If you respect & care about someone, give him/her direct feedback in his/her face. Please don't be coward and use proxies! Be a man/woman!!!"

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"Do you want to know my mindset? I play whether I win or lose if I believe in the play. All in! You've to kill me. I won't tap out :-) lol"
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"Do you want to know my mindset? I play whether I win or lose if I believe in the play. All in! You've to kill me. I won't tap out :-) lol"

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"Dream big, envision a glorious destiny, write your own story, and work each day to arrive @ that destiny. You're able!"
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"Dream big, envision a glorious destiny, write your own story, and work each day to arrive @ that destiny. You're able!"

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"Your true conviction is tested not when everything goes your way but rather when things go wrong..."
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"Your true conviction is tested not when everything goes your way but rather when things go wrong..."

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"The line between ego and healthy self-esteem is very delicate. We should know when we cross this line, switch side, and become egotistical."
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"The line between ego and healthy self-esteem is very delicate. We should know when we cross this line, switch side, and become egotistical."

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"When you violate the law of growth, your influence winds down, your progress gets arrested, and many more negative consequences..."
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"When you violate the law of growth, your influence winds down, your progress gets arrested, and many more negative consequences..."

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"The more people grow, the more they attain personal mastery. They become assets to the organization, not liabilities.."
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"The more people grow, the more they attain personal mastery. They become assets to the organization, not liabilities.."

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"If one door closes, another opens. As far as you're growing and updating yourself, the world craves to have a piece of you."
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"If one door closes, another opens. As far as you're growing and updating yourself, the world craves to have a piece of you."

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"I may not like everyone but love all. No one is worthy of occupying my heart. You scored a point, so what? Congratulations. You're forgiven!"
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"I may not like everyone but love all. No one is worthy of occupying my heart. You scored a point, so what? Congratulations. You're forgiven!"

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"If s/he is intimidated by your achievements so far, s/he shouldn't be in your future because s/he cannot handle what is coming..."
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"If s/he is intimidated by your achievements so far, s/he shouldn't be in your future because s/he cannot handle what is coming..."

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"Long ago, I stopped buying- let alone reading, books that talk about organizational success but fail to emphasize the importance of TRUST."
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"Long ago, I stopped buying- let alone reading, books that talk about organizational success but fail to emphasize the importance of TRUST."

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"PROMISING, VOWING...cannot earn us trust. Trust can't be generated overnight. No SHORT CUT! It takes DOING over a very long period of time."
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"PROMISING, VOWING...cannot earn us trust. Trust can't be generated overnight. No SHORT CUT! It takes DOING over a very long period of time."

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"When you are on your purpose- when you do what you love to do, you have peace unexplainable. You are happy and contented. You are in the zone 24/7."
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"When you are on your purpose- when you do what you love to do, you have peace unexplainable. You are happy and contented. You are in the zone 24/7."

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"You're a greatness material! You're great in your own unique ways. Have you found the source of your greatness?"
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"You're a greatness material! You're great in your own unique ways. Have you found the source of your greatness?"

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"Every new self-discovery leads you to more wholeness, opens your heart, makes you humble, and a better person to serve and love others."
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"Every new self-discovery leads you to more wholeness, opens your heart, makes you humble, and a better person to serve and love others."

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"Many of the confusions, conflicts, and disarrays that are rampant in today's organizations, communities, and nations could have been avoided if leaders have solid self-awareness..."
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"Many of the confusions, conflicts, and disarrays that are rampant in today's organizations, communities, and nations could have been avoided if leaders have solid self-awareness..."

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"Carefully guard your true self. Let no mistake or error you commit create doubt in you and who you truly are."
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"Carefully guard your true self. Let no mistake or error you commit create doubt in you and who you truly are."

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"Desire is the foundation of our greatness. Without it, we are stranded; we cannot go anywhere. You won't get, what you don't eagerly desire."
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"Desire is the foundation of our greatness. Without it, we are stranded; we cannot go anywhere. You won't get, what you don't eagerly desire."

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"As a leader, 1st, work on yourself- increase your self-awareness. There shouldn't be any other urgent agenda than this. Get enlightened! Know very well who you're including your strengths, weaknesses, and blind spots!"
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"As a leader, 1st, work on yourself- increase your self-awareness. There shouldn't be any other urgent agenda than this. Get enlightened! Know very well who you're including your strengths, weaknesses, and blind spots!"

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"Your ability to discern key people in your life and organization before you bring them in saves you lots of time, trouble, and regrets... Watch out!!!"
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"Your ability to discern key people in your life and organization before you bring them in saves you lots of time, trouble, and regrets... Watch out!!!"

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"Life without making progress is dead. What is life if you don't embrace new truths that scare you, meet people who intimidate you, and so on."
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"Life without making progress is dead. What is life if you don't embrace new truths that scare you, meet people who intimidate you, and so on."

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"Don't go for knockout in one punch, if your desire is to stay longer in the fight and thrive; go for outlasting them. Take the higher road."
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"Don't go for knockout in one punch, if your desire is to stay longer in the fight and thrive; go for outlasting them. Take the higher road."

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"Conflict occurs everywhere except in the cemetery. Everyone experiences conflict except the dead. Thankful for being alive..."
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"Conflict occurs everywhere except in the cemetery. Everyone experiences conflict except the dead. Thankful for being alive..."

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"We should invest on our personal development not only to outgrow challenges but also maximize every opportunity that comes on our way."
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"We should invest on our personal development not only to outgrow challenges but also maximize every opportunity that comes on our way."

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"People define you based on what you value..."
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"People define you based on what you value..."

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