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David Ogilvy

"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

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"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

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Asa Don Brown

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

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"Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful when you start with your heart."

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"People will not remember what you did for living,they will remember how you touched them with kindness and loving."

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"He makes people pleased with him by making them first pleased with themselves."

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"People are always good company when they are doing what they really enjoy."

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"No good opera plot can be sensible, for people do not sing when they are feeling sensible."

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Asa Don Brown

"With most people disbelief in a thing is founded on a blind belief in some other thing."

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Asa Don Brown

"There are three categories of people exist in the world; "the wanters", "the wishers" and "the makers."

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"Prune - prune businesses, products, activities, people. Do it annually."

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Asa Don Brown

"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."

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David Ogilvy
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
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David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
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David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
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David Ogilvy
"Advertising is only evil when it advertises evil things."
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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."
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David Ogilvy
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
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David Ogilvy
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
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David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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David Ogilvy
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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