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"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
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Explore more quotes by David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Exlpore more People quotes
"The people who are absent are the ideal; those who are present seem to be quite commonplace."
"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
"There are bad people who would be less dangerous if they were quite devoid of goodness."
"Whatever good things people say of us, they tell us nothing new."
"We don't get to know people when they come to us; we must go to them to find out what they are like."
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