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"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

"He makes people pleased with him by making them first pleased with themselves."

"People are always good company when they are doing what they really enjoy."

"Prune - prune businesses, products, activities, people. Do it annually."

"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."
Explore more quotes by David Ogilvy

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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