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"Berlusconi is a genius in communication. Otherwise, he would never have become so rich."
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"When you know every well what to do and how to do it, your attitude determines how well you will have it done!"

"Take distinct steps and exploits. Those who are distinct and distinguished always score distinction. Go there, be there and stay there."

"Every year, many, many stupid people graduate from college. And if they can do it, so can you."

"Clearly any film company that makes a film is always going to talk about sequels particularly if they see something as being successful, which Werewolf was."

"You have to be firm, persistent, passionate, and driven by the idea and have a strong desire to bring your product to the market."

"In the pursuit of goals, you cannot give up anytime you feel uncomfortable."

"Stop complaining. Plot your course and start your journey. Adjust your sail. Success is waiting to welcome you."

"Those who win never quit, those who quit never win."
Explore more quotes by Umberto Eco


"The order that our mind imagines is like a net, or like a ladder, built to attain something. But afterward you must throw the ladder away, because you discover that, even if it was useful, it was meaningless."


"When the poet is in love, he is incapable of writing poetry on love. He has to write when he remembers that he was in love."


"All the stories I would like to write persecute me. When I am in my chamber, it seems as if they are all around me, like little devils, and while one tugs at my ear, another tweaks my nose, and each says to me, 'Sir, write me, I am beautiful."


"I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth."


"Poetry is not a matter of feelings, it is a matter of language. It is language which creates feelings."


"When the writer (or the artist in general) says he has worked without giving any thought to the rules of the process, he simply means he was working without realizing he knew the rules."


"The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb."


"Rem tene, verba sequentur: grasp the subject, and the words will follow. This, I believe, is the opposite of what happens with poetry, which is more a case of verba tene, res sequenter: grasp the words, and the subject will follow."


"I think that at a certain age, say fifteen or sixteen, poetry is like masturbation. But later in life good poets burn their early poetry, and bad poets publish it. Thankfully I gave up rather quickly."


"I would define the poetic effect as the capacity that a text displays for continuing to generate different readings, without ever being completely consumed."
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