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"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."
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"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

"By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products."

"The first step in exceeding your customer's expectations is to know those expectations."

"Innovation comes from the producer - not from the customer."

"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

"An artist is forced by others to paint out of his own free will."

"If I traveled to the end of the rainbow as Dame Fortune did intend, Murphy would be there to tell me the pot's at the other end."

"If you make the customer a promise... make sure you deliver it."
Explore more quotes by Alexander Turney Stewart

"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."
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