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"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
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"The last resort of kings, the cannonball. The last resort of the people, the paving stone."
"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
"There are bad people who would be less dangerous if they were quite devoid of goodness."
"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."
"We confess our little faults to persuade people that we have no large ones."
"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."
Explore more quotes by Frank Luntz
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
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