"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

People, Passion, Sound

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"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

Explore more quotes by Frank Luntz

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

Love, Emotion, Nothing, Vacation

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

Friendship, America, Friends, Language, Pain

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

Truth, Committee, Eye, Republican

"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."

Service,

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

Explanation, Execution, Principles

"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."

Success, People, Care, Communication

"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

Being, Emotion, Fact, Passion

"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

Business, Democrats, Republicans, Workers

"Politics is gut; commercials are gut."

Politics,

"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."

Evil, Fire, Language, Study

Exlpore more People quotes

"The people who are absent are the ideal; those who are present seem to be quite commonplace."

Johann Wolfgang von Goethe, German Poet

People, Present

"People can have many different kinds of pleasure. The real one is that for which they will forsake the others."

Marcel Proust, French Author

People, Pleasure, Will

"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."

F. Scott Fitzgerald, American Author

People, Man, Respect

"The last resort of kings, the cannonball. The last resort of the people, the paving stone."

Victor Hugo, French Author

People, Kings

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

Samuel Johnson, English Author

People, Superiority

"Other people's beliefs may be myths, but not mine."

Mason Cooley, American Writer

People, Beliefs, May, Myths

"There are bad people who would be less dangerous if they were quite devoid of goodness."

Francois de La Rochefoucauld, French Writer

People, Goodness

"Whatever good things people say of us, they tell us nothing new."

Francois de La Rochefoucauld, French Writer

People, Nothing

"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."

Jane Austen, British Writer

People, Trouble, Want

"We don't get to know people when they come to us; we must go to them to find out what they are like."

Johann Wolfgang von Goethe, German Poet

People,