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"For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind."
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"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."

"Many things difficult to design prove easy to performance."

"Graphic designers judge a cover by its book."

"Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition."
Explore more quotes by James Rouse

"Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable."

"Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?"

"Visions describe what best should be, could be - if and when mankind has the will to make them real."

"For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind."
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