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"The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim."
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"Quality is better than quantity."

"A quality is something capable of being completely embodied. A law never can be embodied in its character as a law except by determining a habit. A quality is how something may or might have been. A law is how an endless future must continue to be."

"The result of long-term relationships is better and better quality, and lower and lower costs."

"Social improvement is attained more readily by a concern with the quality of results than with the purity of motives."

"So when people go to the park this summer, they are not going to have the same quality of a visit. There is not going to be a ranger out on the trail to tell them about the important cultural and historic areas within the Olympic National Park."
Explore more quotes by Sun Tzu


"Appear at points which the enemy must hasten to defend, march swiftly to places where you are not expected."


"For should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak."


"Standing on the defensive indicates insufficient strength; attacking, a superabundance of strength."


"A clever general, therefore, avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return."


"When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders'."


"Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt."
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