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"When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone."
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"The real character of leaders does not show in fair weathers. When the sun of life begins to go hot, you will see for yourself some leaders are already melting off!"

"If I am to choose between "sleeping" and "being part of a leadership that pursues irrelevant agenda", I will choose "sleeping". Chasing of irrelevant agenda by a leadership sect is what made Nelson Mandela to call it "Long Walk to Freedom!"

"Ballot papers do not define leaders. Leadership is defined by conviction, vision, passion and inspiration."

"It's easier to maintain a good character than to recover it when it's gone bad!"

"Humility is the fundamental principle that builds up greatness. Arrogance on the other hand never brings anything good. When you are humble, you'll learn to become better."

"To become a better you, keep asking curious questions about yourself. If you lose, ask "why?"; if you win, ask "why not?"

"Great leaders are great servants because the only way of setting an example is by demonstrating an example. Service to mankind is the key to true leadership!"

"If you are really angry, then you must be willing to pay the price of being alone or be remanded for someone else to have their freedom, illumination and justice."

"One of the most common areas where we fail is when we begin to think that genetic make-up of a person determines how far he can lead". Leadership is learnt and practiced!"

"What began as an apparently harmless pastime has ended up as a frightening, overpowering addiction or obsession."
Explore more quotes by Simon Sinek


"Working hard for something we don't care about is called stress: Working hard for something we love is called passion."


"The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you'."


"The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye."


"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."


"The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when."


"Cowards...cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye."


"Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers."


"Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates."


"At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human."
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