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David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible."

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"The best ideas come as jokes. Make your thinking as funny as possible."

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Akiroq Brost

"Fun is a good thing but only when it spoils nothing better."

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Personal Development

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Akiroq Brost

"Also, in a funny way, if you have been happily married there are no unresolved areas, nothing to prove to yourself after the other dies."

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Personal Development

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Akiroq Brost

"I think being funny is not anyone's first choice."

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Personal Development

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Akiroq Brost

"Great, big, serious novels always get awards. If it's a battle between a great, big, serious novel and a funny novel, the funny novel is doomed."

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Personal Development

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Akiroq Brost

"I finished the movie a month ago in downtown Los Angeles. I had a lot of fun doing it."

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Personal Development

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Akiroq Brost

"Tell me that the purpose of life is to have fun, and without a care in the world I'll begin wreaking havoc on everything I pass. Now that's what I call pure, honest fun."

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Personal Development

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Akiroq Brost

"Certainly there are things in life that money can't buy, but it's very funny - Did you ever try buying then without money?"

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Personal Development

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Akiroq Brost

"I have a lot of fun with guns, especially the M-16, but my favourite is my little .22. It fits nicely in the palm of your hand. I do limit myself to blanks."

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Personal Development

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Akiroq Brost

"Doing these parts is not fun. It's challenging, but no fun. It's creepy. I would rather play the guy that throws the touchdown pass and gets carried off the field."

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Personal Development

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Akiroq Brost

"And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on."

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David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

Living

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David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

Advertising

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David Ogilvy
"The more informative your advertising, the more persuasive it will be."

Advertising

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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

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David Ogilvy
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."

Advertising

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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

Advertising

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David Ogilvy
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

Advertising

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David Ogilvy
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

Advertising

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David Ogilvy
"What you say in advertising is more important than how you say it."

Advertising

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