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David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible."

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"The best ideas come as jokes. Make your thinking as funny as possible."

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Amber Hurdle

"Fun is a good thing but only when it spoils nothing better."

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Amber Hurdle

"Great, big, serious novels always get awards. If it's a battle between a great, big, serious novel and a funny novel, the funny novel is doomed."

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Amber Hurdle

"Certainly there are things in life that money can't buy, but it's very funny - Did you ever try buying then without money?"

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Amber Hurdle

"I think it's more fun to play a hero with an edge."

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Amber Hurdle

"It's fun leading this offense. I don't think we've hit our peak."

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Amber Hurdle

"It's more fun to arrive a conclusion than to justify it."

Fun,
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Amber Hurdle

"I think I am a star - I'm simply a funny-shaped star."

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Amber Hurdle

"This was more of a cartoonish thing for me and it kind of took me back to SCTV, in a way, where the characters are just a little broader and you can have that kind of fun going a little over the edge."

Fun,
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Amber Hurdle

"Until now, until I actually got into law class, I just never thought of it as being an interest for me, but it's really funny because now that I'm in law, I'm like 'Wow, I could be a lawyer."

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Amber Hurdle

"It's funny. All you have to do is say something nobody understands and they'll do practically anything you want them to."

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David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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David Ogilvy
"Ninety-nine percent of advertising doesn't sell much of anything."
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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
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David Ogilvy
"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
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David Ogilvy
"The more informative your advertising, the more persuasive it will be."
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David Ogilvy
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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David Ogilvy
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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