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"The best ideas come as jokes. Make your thinking as funny as possible."
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"Whatever is funny is subversive, every joke is ultimately a custard pie... a dirty joke is a sort of mental rebellion."
Author Name
Personal Development
"Fun is never gone because life is fun."
Author Name
Personal Development
"Great, big, serious novels always get awards. If it's a battle between a great, big, serious novel and a funny novel, the funny novel is doomed."
Author Name
Personal Development
"I'm one of those writers who tends to be really good at making outlines and sticking to them. I'm very good at doing that, but I don't like it. It sort of takes a lot of the fun out."
Author Name
Personal Development
"Girls are so queer you never know what they mean. They say No when they mean Yes, and drive a man out of his wits for the fun of it."
Author Name
Personal Development
"Working is hard and distracts from having fun."
Author Name
Personal Development
"Kids cannot follow stories. They don't know what the hell is going on in a cartoon. They like to see funny visual things happening."
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Personal Development
"The Britney Spears movie was just fun and light, but let's talk about that in a few months."
Author Name
Personal Development
"I'm picking and choosing in terms of the stress factor. If it's not fun, I'm not going to do it."
Author Name
Personal Development
"Fun is a good thing but only when it spoils nothing better."
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Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
Advertising
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"Ninety-nine percent of advertising doesn't sell much of anything."
Advertising
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