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"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
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"Macy: "In Truth, I said, "there are no rules other than you have to tell the truth.Wes: "How do you win? he askedMacy: "That, I said, "is such a boy question."
"Truth is so obscure in these times, and falsehood so established, that, unless we love the truth, we cannot know it."
"A false potential can dress itself up as attractive ideas."
"Truth does not sit in a cave and hide like a lie. It wanders around proudly and roars loudly like a lion."
"The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true."
"Because you're not what I would have you be, I blind myself to who, in truth, you are."
"When I was a child, I thought grown-ups and teachers knew the truth, because they told me they did. It took years for me to discover that the first step in finding out the truth is to begin unlearning almost everything adults had taught me, and to start doing all the things they'd told me NOT to do. Their main pitch was that achievement equaled happiness, when all you had to do was study rock stars, or movie stars, or them, to see that they were mostly miserable. They were all running around in mazes like everyone else."
"The only sentence that begins with 'I' that's true of me is I'm full of shit."
Explore more quotes by Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
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