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"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
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"The fact differentiates the fake."
Author Name
Personal Development
"Nothing will shake a man-or at any rate a man like me-out of his merely verbal thinking and his merely notional beliefs. He has to be knocked silly before he comes to his senses. Only torture will bring out the truth. Only under torture does he discover it himself."
Author Name
Personal Development
"There are certain truths that occurs to us, which we cannot convey in words, but requires a personal experience to grasp more vividly."
Author Name
Personal Development
"My truth could be very different than your truth."
Author Name
Personal Development
"I see the truth in people because they can see the truth in me."
Author Name
Personal Development
"All truth is simple... is that not doubly a lie?"
Author Name
Personal Development
"The truth can do years of work in seconds."
Author Name
Personal Development
"The Scripture is never subjected to one's own interpretations."
Author Name
Personal Development
"People only stone a tree that is full of ripe fruit."
Author Name
Personal Development
"Science is a careful investigation."
Author Name
Personal Development
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"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
People
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
Politics
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
Change
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explanation
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
Truth
"Politics is gut; commercials are gut."
Politics
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
Truth
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
Business
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
Persuasion
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
Environment
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