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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
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"If one cannot enjoy reading a book over and over again, there is no use in reading it at all."
Author Name
Personal Development
"I read a lot, but I read about the areas that I'm interested in."
Author Name
Personal Development
"When someone tells me to 'just relax,' I wonder why they don't hand me a book?"
Author Name
Personal Development
"I had been a student in Vienna, and one of the neat little things I had found out was about that zoo. It was a good debut novel for me to have published. I was 26 or 27 when it was published. I already had a kid and would soon have a second."
Author Name
Personal Development
"All over the country, they're reading about me, and the story doesn't center on me being gay. It's just about a gay person who is doing his job."
Author Name
Personal Development
"Back at the Chateau Windsor there was a rat-like scratching at the door of my room. Vinod, the youngest servant, came in with a soda water. He placed it next to the bag of toffees. Then he watched me read. I was used to being observed reading. Sometimes the room would fill like a railway station at rush hour and I would be expected to cure widespread boredom."
Author Name
Personal Development
"What's the use trying to read Shakespeare, especially in one of those little paper editions whose pages get ruffled, or stuck together with sea-water?"
Author Name
Personal Development
"Her reputation for reading a great deal hung about her like the cloudy envelope of a goddess in an epic."
Author Name
Personal Development
"It is impossible to think of any good meal, no matter how plain or elegant, without soup or bread in it."
Author Name
Personal Development
"Read over your compositions, and when you meet a passage which you think is particularly fine, strike it out."
Author Name
Personal Development
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"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
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