"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading, Advertising, Kitchen, Man

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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Exlpore more Reading quotes

"Dig within. Within is the wellspring of Good; and it is always ready to bubble up, if you just dig."

Marcus Aurelius, Roman Soldier

Reading, Read

"People should be courage to read books, it should be made in such way how I changed my opinion how James Patterson did it. It should be done a way in which people should se the advantages of reading a book."

Deyth Banger, American Blogger

Reading, Courage, Truth, Wisdom, Life

"There are two motives for reading a book; one, that you enjoy it; the other, that you can boast about it."

Bertrand Russell, British Philosopher

Reading, Pride, Books, Enjoyment

"As a reader you recognise that feeling when you're lost in a book? You know the one - when whatever's going on around you seems less real than what you're reading and all you want to do is keep going deeper into the story whether it's about being halfway up a mountain in Brazil in 1823 of in love with a man you aren't sure you can trust or fighting a war in the last human outpost, somewhere beyond the moon. Well, if you're writing that book it's real for you too."

Sara Sheridan, Scottish Author

Reading, Escape, Story, Reality

"Reading books exposes us to the consistency and uniqueness of being human. Book reading is an investigatory process. We read books in order to encounter the orchestrated words that describe emotions and observations that we too have experienced but are unable to glean the right alignment of words that fully embody the resonance that we seek."

Kilroy J. Oldster, American Author

Reading, Books, Human, Emotion

"The only thing better than a well-read book is a well-read book only read by yourself."

S. A. Tawks, British Author

Reading, Books, Solitude, Joy

"With a book he was regardless of time."

Jane Austen, British Writer

Reading, Books, Time, Passion, Escape

"Most men are satisfied if they read or hear read, and perchance have been convicted by the wisdom of one good book, the Bible, and for the rest of their lives vegetate and dissipate their faculties in what is called easy reading."

Henry David Thoreau, American Author

Reading, Wisdom, Bible, Books

"A young man who wishes to remain a sound atheist cannot be too careful of his reading."

C. S. Lewis, British Author

Reading, Man, Sound, Wishes

"Reading for enjoyment won't die altogether, but this Ereader device has the potential to repel those less imaginative from fiction. And that could have an undesirable domino effect."

S. A. Tawks, British Author

Reading, Impact, Culture, Imagination

Explore more quotes by Morris Hite

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"Advertising moves people toward goods; merchandising moves goods toward people."

People

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading