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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
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"As a reader you recognise that feeling when you're lost in a book? You know the one - when whatever's going on around you seems less real than what you're reading and all you want to do is keep going deeper into the story whether it's about being halfway up a mountain in Brazil in 1823 of in love with a man you aren't sure you can trust or fighting a war in the last human outpost, somewhere beyond the moon. Well, if you're writing that book it's real for you too."
Author Name
Personal Development
"Easy reading is damn hard writing."
Author Name
Personal Development
"Books don't offer real escape, but they can stop a mind scratching itself raw."
Author Name
Personal Development
"He who dreads hostility too much is unfit to rule."
Author Name
Personal Development
"With a book he was regardless of time."
Author Name
Personal Development
"I read,' I say. 'I study and read. I bet I've read everything you've read. Don't think I haven't. I consume libraries. I wear out spines and ROM drives. I do things like get in a taxi and say, "The library, and step on it."
Author Name
Personal Development
"What a vast fertility of pleasure books hold for me! I went in and found the table laden with books. I looked in and sniffed them all. I could not resist carrying this one off and broaching it. I think I could happily live here and read forever."
Author Name
Personal Development
"Reading for enjoyment won't die altogether, but this Ereader device has the potential to repel those less imaginative from fiction. And that could have an undesirable domino effect."
Author Name
Personal Development
"Reading takes time, and the glass teat takes too much of it."
Author Name
Personal Development
"The more you read, the less apt you are to make a fool of yourself with your pen or word processor."
Author Name
Personal Development
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"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"Advertising moves people toward goods; merchandising moves goods toward people."
People
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