"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading, Advertising, Kitchen, Man

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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Exlpore more Reading quotes

"From the time I could read, I found solace in my father's library...At the ages of ten and eleven and twelve I would have preferred to remain in the library..."

Alice Hoffman, American Author

Reading, Solace, Life, Knowledge

"What a vast fertility of pleasure books hold for me! I went in and found the table laden with books. I looked in and sniffed them all. I could not resist carrying this one off and broaching it. I think I could happily live here and read forever."

Virginia Woolf, British Author

Reading, Joy, Books, Passion

"Be able to read blueprints, diagrams, floorplans, and other diagrams used in the construction process."

Marilyn vos Savant, American Writer

Reading, Read

"Some people claim that it is okay to read trashy novels because sometimes you can find something valuable in them. You can also find a crust of bread in a garbage can, if you search long enough, but there is a better way."

Jim Rohn, American Businessman

Reading, Books, Choice, Values

"If one reads enough books one has a fighting chance. Or better, one's chances of survival increase with each book one reads."

Sherman Alexie, American Writer

Reading, Knowledge, Survival, Learning

"It would be a good thing to buy books if one could also buy the time to read them, but one usually confuses the purchase of books with the acquisition of their contents."

Arthur Schopenhauer, German Philosopher

Reading, Books, Time, Knowledge

"And what is the use of a book," thought Alice, "without pictures or conversation?"

Lewis Carroll, English Author

Reading, Books, Conversation, Imagination, Engagement

"Back at the Chateau Windsor there was a rat-like scratching at the door of my room. Vinod, the youngest servant, came in with a soda water. He placed it next to the bag of toffees. Then he watched me read. I was used to being observed reading. Sometimes the room would fill like a railway station at rush hour and I would be expected to cure widespread boredom."

Tahir Shah, British Author

Reading, Observation, Isolation, Curiosity

"A learned man is a sedentary, concentrated solitary enthusiast, who searches through books to discover some particular grain of truth upon which he has set his heart. If the passion for reading conquers him, his gains dwindle and vanish between his fingers. A reader, on the other hand, must check the desire for learning at the outset; if knowledge sticks to him well and good, but to go in pursuit of it, to read on a system, to become a specialist or an authority, is very apt to kill what suits us to consider the more humane passion for pure and disinterested reading."

Virginia Woolf, British Author

Reading, Learning, Passion, Knowledge

"If time is precious, no book that will not improve by repeated readings deserves to be read at all."

Thomas Carlyle, Scottish Philosopher

Reading, Time, Values, Wisdom

Explore more quotes by Morris Hite

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"Advertising moves people toward goods; merchandising moves goods toward people."

People

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading