top of page
.png){kind=small}
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Standard
Customized
More
"People should be courage to read books, it should be made in such way how I changed my opinion how James Patterson did it. It should be done a way in which people should se the advantages of reading a book."
Author Name
Personal Development
"If one cannot enjoy reading a book over and over again, there is no use in reading it at all."
Author Name
Personal Development
"By reading a lot of novels in a variety of genres, and asking questions, it's possible to learn how things are done - the mechanics of writing, so to speak - and which genres and authors excel in various areas."
Author Name
Personal Development
"Sometimes it is the reader that sucks, not the book."
Author Name
Personal Development
"It is a good rule after reading a new book, never to allow yourself another new one till you have read an old one in between."
Author Name
Personal Development
"Hypocrite reader my fellow my brother!"
Author Name
Personal Development
"The world of books is heavenly paradise."
Author Name
Personal Development
"When someone tells me to 'just relax,' I wonder why they don't hand me a book?"
Author Name
Personal Development
"Reading sparks writing."
Author Name
Personal Development
"One must be an inventor to read well. There is then creative reading as well as creative writing."
Author Name
Personal Development
More
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
bottom of page