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"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
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"I don't think I make much of a distinction between the 'real' and the 'fantastic.' They both seem to be threads in the same cloth as far as I'm concerned."
"It can't be supposed," said Joe. "Tho' I'm oncommon fond of reading, too."Are you, Joe?"Oncommon. Give me," said Joe, "a good book, or a good newspaper, and sit me down afore a good fire, and I ask no better. Lord!" he continued, after rubbing his knees a little, "when you do come to a J and a O, and says you, 'Here, at last, is a J-O, Joe,' how interesting reading is!"
"I think that every reader on earth has a list of cherished books as unique as their fingerprints....I think that, as you age, you tend to gravitate towards the classics, but those aren't the books that give you the same sort of hope for the world that a cherished book does."
"Reading, solitude, idleness, a soft and sedentary life, intercourse with women and young people, these are perilous paths for a young man, and these lead him constantly into danger."
"The only important thing in a book is the meaning that it has for you."
"Just as one spoils the stomach by overfeeding and thereby impairs the whole body, so can one overload and choke the mind by giving it too much nourishment. For the more one reads the fewer are the traces left of what one has read; the mind is like a tablet that has been written over and over. Hence it is impossible to reflect; and it is only by reflection that one can assimilate what one has read. If one reads straight ahead without pondering over it later, what has been read does not take root, but is for the most part lost."
"And what is the use of a book," thought Alice, "without pictures or conversation?"
"Those who are incapable of committing great crimes do not readily suspect them in others."
Explore more quotes by Morris Hite
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
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